NBC, McDonald’s, Netflix, and State Farm all have a sound. Did you just sing it? Brands are discovering the power and flexibility of making sound on purpose. Let’s talk about it. Subscribe to the Sound In Marketing monthly newsletter today. http://eepurl.com/gDxl6b Let’s make this world of sound more intriguing, more unique, and more and more on brand.
Episodes
Tuesday Jul 27, 2021
Tuesday Jul 27, 2021
In Episode 80 of the Sound In Marketing podcast, I speak with Damian Scragg of Veritonic. We talked about human subjectivity to musical choice is relevant but so is your target audience and the data.
To check out my interview with Scott Simonelli, CEO of Veritonic, check out Episode 15 and 16
To learn more about sound in marketing, check out some cool resources, take some awesome courses, and join a cool community, go to www.soundinmarketing.com.
If you’re a brand that needs help navigating the soundscape, want to get a more specific assessment of options and trends in sound or voice first or looking to create some custom and curated sound, go to www.dreamrproductions.com and let’s discuss further.
If your company is ready to explore sound in its marketing, Dreamr Productions would love to help. We produce branded podcasts, sonic logos, and strategize branded sound plans. Send us a message at Dreamr Productions or connect with me on Linkedin, Twitter, and Facebook.
Lastly, the Sound In Marketing podcast can be found here and on all the usual podcast players. Spread the word and tell your friends.
The Sound In Marketing podcast is produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.
Let’s make this world of sound more intriguing, more unique, and more and more on brand.
Tuesday Jul 20, 2021
Tuesday Jul 20, 2021
What Is Voice Design (Part Two) with Shyamala Prayaga of the Digital Assistant Academy. We talked about the definition of conversational design, dialects, and pronunciations, and how designing voice “takes a village”.
To learn more about sound in marketing, check out some cool resources, take some awesome courses, and join a cool community, go to www.soundinmarketing.com. If you’re a brand that needs help navigating the soundscape, want to get a more specific assessment of options and trends in sound or voice first or looking to create some custom and curated sound, go to www.dreamrproductions.com and let’s discuss further.
If your company is ready to explore sound in its marketing, Dreamr Productions would love to help. We produce branded podcasts, sonic logos, and strategize branded sound plans. Send us a message at Dreamr Productions or connect with me on Linkedin, Twitter, and Facebook.
Lastly, the Sound In Marketing podcast can be found here and on all the usual podcast players. Spread the word and tell your friends.
The Sound In Marketing podcast is produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.
Let’s make this world of sound more intriguing, more unique, and more and more on brand.
Tuesday Jul 13, 2021
Tuesday Jul 13, 2021
What Is Voice Design (Part One) with Shyamala Prayaga of the Digital Assistant Academy. We talked about creating natural conversation, how a good interface isn’t noticed, connection and experience, and too many options in voice assistance must be carefully assessed.
To learn more about sound in marketing, check out some cool resources, take some awesome courses, and join a cool community, go to www.soundinmarketing.com. If you’re a brand that needs help navigating the soundscape, want to get a more specific assessment of options and trends in sound or voice first or looking to create some custom and curated sound, go to www.dreamrproductions.com and let’s discuss further.
If your company is ready to explore sound in its marketing, Dreamr Productions would love to help. We produce branded podcasts, sonic logos, and strategize branded sound plans. Send us a message at Dreamr Productions or connect with me on Linkedin, Twitter, and Facebook.
Lastly, the Sound In Marketing podcast can be found here and on all the usual podcast players. Spread the word and tell your friends.
The Sound In Marketing podcast is produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.
Let’s make this world of sound more intriguing, more unique, and more and more on brand.
Tuesday Jul 06, 2021
Tuesday Jul 06, 2021
What Is Social Audio (Part Two) with Ahmed Bouzid of Witlingo. We talked about how audio has taken charge in social media, the functionality and efficiency of sound in general, and the advantages and options of a voice conversation in a post-COVID society, new Witlingo announcements, and Lingofest 2021.
To learn more about sound in marketing, check out some great resources, take some courses, and join a cool community, go to www.soundinmarketing.com. If you’re a brand that needs help navigating the sound space through research and/or a consultancy, or you’re looking to create sonic branding, go to www.dreamrproductions.com and let’s chat.
If your company is ready to explore sound in its marketing, Dreamr Productions would love to help. We produce branded podcasts, sonic logos, and strategize branded sound plans. Send us a message at Dreamr Productions or connect with me on Linkedin, Twitter, and Facebook.
Lastly, the Sound In Marketing podcast can be found here and on all the usual podcast players. Spread the word and tell your friends.
The Sound In Marketing podcast is produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.
Let’s make this world of sound more intriguing, more unique, and more and more on brand.
Tuesday Jun 29, 2021
Tuesday Jun 29, 2021
What Is Social Audio (Part One) with Ahmed Bouzid of Witlingo. We talked about what we see social audio as now and where we see it going, the difference between audio only as opposed to multi-modal, the future of audio, and using our imaginations while keeping the importance of a familiarity factor in mind.
To learn more about sound in marketing, check out some great resources, take some courses, and join a cool community, go to www.soundinmarketing.com. If you’re a brand that needs help navigating the sound space through research and/or a consultancy, or you’re looking to create sonic branding, go to www.dreamrproductions.com and let’s chat.
If your company is ready to explore sound in its marketing, Dreamr Productions would love to help. We produce branded podcasts, sonic logos, and strategize branded sound plans. Send us a message at Dreamr Productions or connect with me on Linkedin, Twitter, and Facebook.
Lastly, the Sound In Marketing podcast can be found here and on all the usual podcast players. Spread the word and tell your friends.
The Sound In Marketing podcast is produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.
Let’s make this world of sound more intriguing, more unique, and more and more on brand.
Tuesday Jun 22, 2021
Tuesday Jun 22, 2021
Welcome to the Season 3 wrap up of the Sound In Marketing podcast. I’m your host Jeanna Isham, owner and founder of Dreamr Productions and Sound In Marketing Learning. I create, consult, and educate brands and individuals on the power of sound in marketing.
Clips from my Season 3 interviews are as follows: Jay Kapadia of GM (00:58), Roger Kibbe of Viv Labs (02:16), Shyamala Prayaga of Digital Assistant Academy (04:27), Steve Williams, former VP of Post Production Services at Universal (05:55), Arafel Buzan and Mike Schulte of Mindshare’s NeuroLab (07:34), Audrey Arbeeny of Audiobrain (08:33), Jon Stine of the Open Voice Network (09:07), and Miya Kanzaki and Brain Ostreicher of Pandora’s Studio Resonate (10:43).
Coming up in Season 4, we’ll be focusing on definitions because if you don’t fundamentally understand the industry, it’s harder to navigate it and harder to ultimately succeed. And that’s why every episode will start with What Is.
Season 4 premieres Tuesday June 22nd with our first episode What Is Social Audio with Ahmed Bouzid of Witlingo.
If your company is ready to explore sound in its marketing, Dreamr Productions would love to help. We produce branded podcasts, sonic logos, and strategize branded sound plans. Send us a message at Dreamr Productions or connect with me on Linkedin, Twitter, and Facebook.
Lastly, the Sound In Marketing podcast can be found here and on all the usual podcast players. Spread the word and tell your friends.
The Sound In Marketing podcast is produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.
Let’s make this world of sound more intriguing, more unique, and more and more on brand.
Tuesday Apr 06, 2021
Tuesday Apr 06, 2021
Today we conclude our conversation with Miya Kanzaki and Brian Ostreicher from Studio Resonate. They go into a little more detail about their sonic diversity initiative. Important work being done at Pandora and I applaud them! To join the initiative and/or learn more, go to https://www.standforsonicdiversity.com/
Studio Resonate is an audio-first creative consultancy at Pandora who helps advertisers bring their brands to life through audio. And the Dove Tropical Moods SoundEscape was created by a team of its members: Ali Charlesworth, Alberto Santiago Deida, Miya Kanzaki, Brian Ostreicher, Evelyn Overall, and Mya Passmore.
In other news, my course Sound’s Power and Influence in Marketing is now available at www.soundinmarketing.com. I’m super happy to share with you all the years of research and knowledge that went into creating this course. I’m confident that you’ll learn a lot and my goal is that you’ll be able to easily apply it to your brand or company. So head on over to the site to preview the trailer, view the curriculum, and sign up for a dose of sound in marketing.
If your company is ready to explore sound in its marketing, Dreamr Productions would love to help. We produce branded podcasts, sonic logos, and strategize branded sound plans. Send us a message at Dreamr Productions or connect with me on Linkedin, Twitter, and Facebook.
Lastly, the Sound In Marketing podcast can be found here and on all the usual podcast players. Spread the word and tell your friends.
The Sound In Marketing podcast is produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.
Let’s make this world of sound more intriguing, more unique, and more and more on brand.
Tuesday Mar 30, 2021
Tuesday Mar 30, 2021
In today’s episode I talked with Miya Kanzaki and Brian Ostreicher from Studio Resonate about their recent sensorial project with Dove. With this project, they were able to harness 4 of the 5 senses. A hard feat to undertake indeed! To read more about the project here- https://www.pandoraforbrands.com/article/welcome-to-paradise-immerse-in-a-tropical-getaway-for-shower-and-bathtime
Studio Resonate is an audio-first creative consultancy at Pandora that helps advertisers bring their brands to life through audio. And the Dove Tropical Moods SoundEscape was created by a team of its members: Ali Charlesworth, Alberto Santiago Deida, Miya Kanzaki, Brian Ostreicher, Evelyn Overall, and Mya Passmore.
In other news, my course Sound’s Power and Influence in Marketing is now available at www.soundinmarketing.com. I’m super happy to share with you all the years of research and knowledge that went into creating this course. I’m confident that you’ll learn a lot and my goal is that you’ll be able to easily apply it to your brand or company. So head on over to the site to preview the trailer, view the curriculum, and sign up for a dose of sound in marketing.
If your company is ready to explore sound in its marketing, Dreamr Productions would love to help. We produce branded podcasts, sonic logos, and strategize branded sound plans. Send us a message at Dreamr Productions or connect with me on Linkedin, Twitter, and Facebook.
Lastly, the Sound In Marketing podcast can be found here and on all the usual podcast players. Spread the word and tell your friends.
The Sound In Marketing podcast is produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.
Let’s make this world of sound more intriguing, more unique, and more and more on brand.
Tuesday Mar 23, 2021
Tuesday Mar 23, 2021
This episode picks up in part two of my conversation with Jon Stine of the Open Voice Network. We talked about developing neutral guidelines and structures and ethics need to be put in place for the voice-first industry at large. This will help companies and consumers find voice more “user friendly”. It will increase usage and traffic which is good for the industry as a whole.
Organizations like OVN are so absolutely necessary right now in this nascent stage of voice. Check it out, support it, share it! You can also find them and Jon on Linkedin.
My new course Sound’s Power and Influence in Marketing is now available at www.soundinmarketing.com. I’m super happy to share with you all the years of research and knowledge that went into creating this course. I’m confident that you’ll learn a lot and my goal is that you’ll be able to easily apply it to your brand or company. So head on over to the site to preview the trailer, view the curriculum, and sign up for a dose of sound in marketing.
If your company is ready to explore sound in its marketing, Dreamr Productions would love to help. We produce branded podcasts, sonic logos, and strategize branded sound plans. Send us a message at Dreamr Productions or connect with me on Linkedin, Twitter, and Facebook.
Lastly, the Sound In Marketing podcast can be found here and on all the usual podcast players. Spread the word and tell your friends.
The Sound In Marketing podcast is produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.
Let’s make this world of sound more intriguing, more unique, and more and more on brand.
Tuesday Mar 16, 2021
Tuesday Mar 16, 2021
Today’s episode is about the Open Voice Network with Jon Stine. We discussed questions like how do you create efficiencies in voice with the users’ perspective in mind. Voice should be an efficiency tool to accelerate business results. “Can we make voice worthy of a user’s trust?”
Organizations like OVN are so absolutely necessary right now in this nascent stage of voice. Check it out, support it, share it! You can also find them and Jon on Linkedin.
In other news, my course Sound’s Power and Influence in Marketing is now available at www.soundinmarketing.com. I’m super happy to share with you all the years of research and knowledge that went into creating this course. I’m confident that you’ll learn a lot and my goal is that you’ll be able to easily apply it to your brand or company. So head on over to the site to preview the trailer, view the curriculum, and sign up for a dose of sound in marketing.
If your company is ready to explore sound in its marketing, Dreamr Productions would love to help. We produce branded podcasts, sonic logos, and strategize branded sound plans. Send us a message at Dreamr Productions or connect with me on Linkedin, Twitter, and Facebook.
Lastly, the Sound In Marketing podcast can be found here and on all the usual podcast players. Spread the word and tell your friends.
The Sound In Marketing podcast is produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.
Let’s make this world of sound more intriguing, more unique, and more and more on brand.