UA-47434375-1 Sound in Marketing

Sound in Marketing

There is a whole world of opportunity in marketing that has not yet been fully realized; sound. I break it down and show how sound design and a sonic identity is accessible for companies and brands that are both big and small.

Episodes Date

What Is Synthetic Voice (Part One) with Rupal Patel of VocalID. We talked about how synthetic voice can help those with disabilities and giving a voice identity, utility vs. humanity, and ​​concatenat...
October 19, 2021
What Is Sonic Branding (Part Two) with Daniel Jackson of Sonicbrand. We talked about the importance of intentionality in your sound strategy, perception of quality based on industry, music’s purpose b...
October 12, 2021
What Is Sonic Branding (Part One) with Daniel Jackson of Sonicbrand. We talked about the power of sonic branding being in its ability to be distinct, memorable, flexible and honest elements of brand i...
October 5, 2021
What Is IVR and Sensory Marketing Part Two with Simon Faure Field of Equal Strategy. We talked about customer service and tapping into a sensorial perspective to create a real connection. For more inf...
September 28, 2021
What Is IVR and Sensory Marketing Part One with Simon Faure Field of Equal Strategy. We talked about making sure brands have an engagement perspective within new and existing company systems alongside...
September 21, 2021
What Is Voice Gaming (Part Two) with Nick Sawka of Voice Spark Live. We talked about how to incorporate voice gaming into existing IP’s, how your customers already interact with VoiceFirst, and invest...
September 14, 2021
What Is Voice Gaming (Part One) with Nick Sawka of Voice Spark Live. We talked about voice gaming and what it is, creating a comfortable environment for the players, accessibility, creativity, and usi...
September 7, 2021
What Is Connected Voice Mobility (Part Two) with Adam Emfield of Cerence. We talked about new tech coming, privacy issues being addressed, multi modality, and building trust within electric and self d...
August 31, 2021
What Is Connected Voice Mobility (Part One) with Adam Emfield of Cerence. We talked about holistic and seamless experiences, consistency, and the risks of outsourcing your brand voice. To learn more a...
August 24, 2021
What Is Branded Podcasting (Part Two) with Jenn Dudley of Dante32. We talked about building a brand asset through podcasts, focusing on the brand story, and amplifying future marketing strategy. To le...
August 17, 2021

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