UA-47434375-1 Sound in Marketing

Sound in Marketing

There is a whole world of opportunity in marketing that has not yet been fully realized; sound. I break it down and show how sound design and a sonic identity is accessible for companies and brands that are both big and small.

Episodes Date

Today’s episode is about sonic branding.  I’m joined by Audrey Arbeeny, the brain behind Audiobrain.  We talked about definitions of sonic branding, intentional sound, what’s important and not importa...
March 2, 2021
Today’s episode we conclude our interview with Arafel Buzan and Mike Schulte of the NeuroLab at Mindshare’s.  We discussed the difference between memory and emotional intensity affecting the positioni...
February 23, 2021
Today’s episode is a deep dive into how the brain responds to podcasts and advertising on podcasts with Arafel Buzan and Mike Schulte of the NeuroLab at Mindshare.  One specific study we hone in on is...
February 16, 2021
Today’s episode we concluded our discussion on sound in cinema with Steve Williams, former VP of Sound at Universal.  We discussed sound leveling, dynamic range, harmonious design, and how we can lear...
February 9, 2021
Today’s episode we discuss sound in cinema with Steve Williams, former VP of Sound at Universal.  We discussed how sound raises the level of your end product, the differences in early sound tools as o...
January 26, 2021
In this episode, we conclude our conversation with Shyamala Prayaga from Ford, Product Owner for their Autonomous Digital Assistant. We discussed her knowledge and observations with voice in automotiv...
January 19, 2021
In this episode, I spoke with Shyamala Prayaga from Ford.  She is the Product Owner for Ford’s Autonomous Digital Assistant.  Shyamala has more than 18 years of experience designing for mobile, web, d...
January 12, 2021
I’m excited to announce the first of a series of online courses on the Fundamentals of Sound In Marketing. The first of which, Sound’s Power and Influence in Marketing is now available for pre-order a...
January 4, 2021
Today I continued my conversation with Roger Kibbe, Senior Developer and Evangelist for Viv Labs, the platform behind Samsung’s Bixby 2. We talked about our growth as humans in learning how to talk to...
December 29, 2020
In this episode Roger Kibbe, Senior Developer and Evangelist for Viv Labs, and I discussed how Viv Labs technology is the “brain” behind Bixby, how Samsung is working to enable the world to build the ...
December 22, 2020

Load more

Play this podcast on Podbean App