Sound in Marketing
Episode 46- Near Range Audio Must Be Clear (Part One)

Episode 46- Near Range Audio Must Be Clear (Part One)

July 14, 2020

Today’s Sound In Marketing episode, I spoke with Andrew Bellavia of Knowles Corp. and Charles Balderstein of What Sounds Design.  We talked about cohesive audio experiences, accessibility options through hearables and hearing aides, audio augmented reality, audio ethics, gaming sound experience, and ambient pass through.  

Consumers now expect premium sound experiences.  A low end sound experience presented by your brand could potentially lose a customer.

For more on the Sound In Marketing podcast, you can follow and subscribe on iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher and don’t forget to share it with your friends. 

For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultation availabilities, you can find me at Dreamr Productions www.dreamrproductions.com, Linkedin and Facebook.  You can also email me at jeanna@dreamrproductions.com

Let’s make this world of sound more intriguing, more unique, and more and more on brand.

This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. 

Episode 45- Voice Apps For Business (Part Two)

Episode 45- Voice Apps For Business (Part Two)

July 7, 2020

In today’s Sound In Marketing episode, I concluded my conversation with Ilarna Nche of Matchbox.io.  We discussed the trends in the creative of voice first apps, how voice is not a replacement to marketing but an enhancement, best practice of building an app, and how content is key.

Ilarna is an Alexa Champion, Samsung Bixby Premier Partner and senior software engineer at matchbox.io. She began her voice journey creating voice applications on Alexa, winning competitions and hackathons for her applications such as Music Bop Adventures. To connect with Ilarna, you can find her on twitter @Ilarna_preach.

You can also follow and subscribe to the Sound In Marketing Podcast on iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher and don’t forget to share it with your friends. 

For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultation availabilities, you can find me at Dreamr Productions www.dreamrproductions.com, Linkedin and Facebook.  You can also email me at jeanna@dreamrproductions.com

Let’s make this world of sound more intriguing, more unique, and more and more on brand.

This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. 

Episode 44- Voice Apps For Business (Part One)

Episode 44- Voice Apps For Business (Part One)

June 30, 2020

In today’s Sound In Marketing episode, I spoke with Ilarna Nche of Matchbox.io.  We spoke about pioneering voice experience technology, her experience working as a developer for Matchbox.io, the importance of brands incorporating voice applications into their marketing strategy and budgets, and the inevitable future of smart speakers and voice assistants.

Ilarna is an Alexa Champion, Samsung Bixby Premier Partner and senior software engineer at matchbox.io. She began her voice journey creating voice applications on Alexa, winning competitions and hackathons for her applications such as Music Bop Adventures. To connect with Ilarna, you can find her on twitter @Ilarna_preach.

You can also follow and subscribe to the Sound In Marketing Podcast on iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher and don’t forget to share it with your friends. 

For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultation availabilities, you can find me at Dreamr Productions www.dreamrproductions.com, Linkedin and Facebook.  You can also email me at jeanna@dreamrproductions.com

Let’s make this world of sound more intriguing, more unique, and more and more on brand.

This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. 

Episode 43- Pandora and Sound Marketing with Roger Sho Gehrmann (Part Two)

Episode 43- Pandora and Sound Marketing with Roger Sho Gehrmann (Part Two)

June 23, 2020

Today’s episode, we talked about kids and how they are intuitively curious about this new voice technology and that we have a lot to learn from them.  Also, we spoke about how the Pandora data and analytics is the most inclusive amount of data in the world.  They are working hard to use that to position advertising appropriately and effectively.  Now is the time to explore that hugely valuable data in our marketing strategy.

You can follow and subscribe to the Sound In Marketing Podcast on iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher and don’t forget to share it with your friends. 

For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultation availabilities, you can find me at Dreamr Productions www.dreamrproductions.com, Linkedin and Facebook.  You can also email me at jeanna@dreamrproductions.com

We all make sounds.  Let’s make them on purpose.  Let’s make this world of sound more intriguing, more unique, and more and more on brand.

This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.  

Episode 42- Pandora and Sound Marketing with Roger Sho Gehrmann (Part One)

Episode 42- Pandora and Sound Marketing with Roger Sho Gehrmann (Part One)

June 15, 2020

Today I spoke with Roger Sho Gehrmann of Pandora.  We talked about his functions at Pandora and how Pandora grew from a production advertising house to a creative agency in Studio Resonate.  

Advertising was born on radio and somehow along the way, we lost that skill.  However with the new voice technology out there, it is vastly important for us to learn how to utilize sound in our marketing once more.  Screenless technology is here.  What will you sound like?

You can follow and subscribe to the Sound In Marketing Podcast on iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher and don’t forget to share it with your friends. 

For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultation availabilities, you can find me at Dreamr Productions www.dreamrproductions.com, Linkedin and Facebook.  You can also email me at jeanna@dreamrproductions.com

We all make sounds.  Let’s make them on purpose.  Let’s make this world of sound more intriguing, more unique, and more and more on brand.

This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.  

Episode 41- Does Your Sound Fit Your Brand with Vijay Iyer (Part Two)

Episode 41- Does Your Sound Fit Your Brand with Vijay Iyer (Part Two)

June 9, 2020

Today’s episode concludes my interview with Vijay Iyer of Amp Sound Branding.  Vijay and I discussed the importance of putting real thought into what your brand sounds like.  All music and sound should be looked at not as does your brand fit to that sound, but does that sound fit to your brand. 

Sound creates a universal identity that breaks down barriers and interprets our human culture and societies as a whole.  Culture affects technology that affects industries that affects world economies.  It’s all important, it all matters, and it all must be considered.  

For more of the Sound In Marketing Podcast, don’t forget to follow, subscribe and share.  You can find us on iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher.

For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultations availabilities, you can find me at Dreamr Productions.  That’s www.dreamrproductions.com, Linkedin and Facebook.  You can also email me at jeanna@dreamrproductions.com

This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.  

We all make sounds.  Let’s make them on purpose.  Let’s make this world of sound more intriguing, more unique, and more and more on brand.

Episode 40- Does Your Sound Fit Your Brand with Vijay Iyer (Part One)

Episode 40- Does Your Sound Fit Your Brand with Vijay Iyer (Part One)

June 2, 2020

Today’s episode, I interviewed  Vijay Iyer from Amp Sound Branding.  Vijay brought up an excellent example to close this episode.  We shouldn’t be looking at fitting our brand to music, we should be fitting the music to the brand.  Check back next week for the conclusion to our chat.

For more of the Sound In Marketing Podcast, don’t forget to follow, subscribe, rate, and share.  You can find us on iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher.

For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultations availabilities, you can find me at Dreamr Productions.  That’s www.dreamrproductions.com, Linkedin and Facebook.  You can also email me at jeanna@dreamrproductions.com

This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.  

We all make sounds.  Let’s make them on purpose.  Let’s make this world of sound more intriguing, more unique, and more and more on brand.

Episode 39- Building an Iconic Sound with Jonathan Wolff (Part Two)

Episode 39- Building an Iconic Sound with Jonathan Wolff (Part Two)

May 26, 2020

Today’s episode, we continue talking Seinfeld with Jonathan Wolff, creator of the Seinfeld score and theme song.  We explore how it helped get him out of “the pile” and create a unique name for himself which led to other iconic shows like Will and Grace.

Theme songs are a calling card to a show.  It’s the first thing that is presented before you even watch anything.  In TV and movies, great music and sound is absolutely imperative.  In this massively digitally driven world, where you may not necessarily be looking at a device but only hearing it, the same is true for a brand.  

You can follow and subscribe to the Sound In Marketing Podcast on iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher and don’t forget to share it with your friends. 

For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultation availabilities, you can find me at Dreamr Productions www.dreamrproductions.com, Linkedin and Facebook.  You can also email me at jeanna@dreamrproductions.com

We all make sounds.  Let’s make them on purpose.  Let’s make this world of sound more intriguing, more unique, and more and more on brand.

This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.  

Episode 38- Building An Iconic Sound with Jonathan Wolff (Part One)

Episode 38- Building An Iconic Sound with Jonathan Wolff (Part One)

May 19, 2020

Today’s episode is about Seinfeld and how Jonathan Wolff created that iconic sound that will forever live on in the memory of that show.  

Theme songs are a calling card to a show.  It’s the first thing that is presented before you even watch anything.  In TV and movies, great music and sound is absolutely imperative.  In this massively digitally driven world, where you may not necessarily be looking at a device but only hearing it, the same is true for a brand.  

You can follow and subscribe to the Sound In Marketing Podcast on iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher and don’t forget to share it with your friends. 

For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultation availabilities, you can find me at Dreamr Productions www.dreamrproductions.com, Linkedin and Facebook.  You can also email me at jeanna@dreamrproductions.com

We all make sounds.  Let’s make them on purpose.  Let’s make this world of sound more intriguing, more unique, and more and more on brand.

This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. 

Episode 37- Sound DNA with Alex Wodrich (Part Two)

Episode 37- Sound DNA with Alex Wodrich (Part Two)

May 12, 2020

In today’s episode of the Sound In Marketing Podcast, we conclude our interview with Alex Wodrich from Why Do Birds.  We talked about his experience building the sounds of the Hyundai Pavilion for the 2018 Winter Olympic Games in South Korea, implementation of that sound as well as previous sound work they’d done with the brand, and how it’s actually more important to implement sound in your marketing strategy if you’re a smaller brand rather than a bigger one.

Brands are like people.  They have a personality and a style.  Their sound should have that as well. We wouldn’t change our visual logo every other day, why should our sound be any different?

For more of the Sound In Marketing Podcast, don’t forget to follow, subscribe and share.  You can find us on iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher.

To get ahold of Alex at Why Do Birds, you can find him at https://www.whydobirds.de/en/

For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultations availabilities, you can find me at Dreamr Productions.  That’s www.dreamrproductions.com, Linkedin and Facebook.  You can also email me at jeanna@dreamrproductions.com

This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.  

Let’s make this world of sound more intriguing, more unique, and more and more on brand.