UA-47434375-1 Sound in Marketing

Sound in Marketing

There is a whole world of opportunity in marketing that has not yet been fully realized; sound. I break it down and show how sound design and a sonic identity is accessible for companies and brands that are both big and small.

Episodes Date

Season Two is a wrap.  This episode is a list of highlights I put together looking back at all the massive amount of knowledge I learned from all my spectacular guests.  Season Three is premiering Tue...
November 24, 2020
Today’s episode is the conclusion to my conversation with Valentin Fleur, Sixième Son's Head of Strategy and Managing Director of Canada.  In 2020 alone, Sound in marketing is hugely important.  Peopl...
September 29, 2020
Today’s episode I spoke with Valentin Fleur of Sixième Son about sonic territory and DNA for a company or brand.  Audio touchpoints are not only increasing but they are becoming smaller and smaller po...
September 22, 2020
Today’s episode Keri Roberts and I talk about sonic branding and how to better understand it and how to “get started” creating your brand sound.  We also talked directly to the voice community about b...
September 15, 2020
Today’s episode I spoke with Keri Roberts.  We spoke about inclusion and representation as well as how the voice community is advancing as a whole.   Keri has been a very influential voice in the voic...
September 8, 2020
Today’s Sound In Marketing episode concludes our talk about directional sound with Holosonics’ Joe Pompei.  A lot of exciting examples of what is happening in the world of directional sound as well as...
September 1, 2020
Today on the Sound In Marketing podcast, I spoke with Joe Pompei of Holosonics about directional sound.  With only $2000 seed capital, Holosonics was created to commercialize directional sound technol...
August 25, 2020
Today on the Sound In Marketing podcast, I concluded my talk with Amazon Alexa’s Chief Evangelist Dave Isbitski.  We covered a lot of ground exploring lots of different nuances of smart speaker capabi...
August 18, 2020
Today on the Sound In Marketing podcast, I talked with Amazon Alexa’s Chief Evangelist Dave Isbitski.  We covered a lot of ground in this episode and the next exploring lots of real world usages for s...
August 11, 2020
In today’s Sound In Marketing episode, we talked about audio ethics as well as the idea of an open source society of voice first technology, limitations between platform accessibility and a huge oppor...
August 4, 2020

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