NBC, McDonald’s, Netflix, and State Farm all have a sound. Did you just sing it? Host Jeanna Isham of Dreamr Productions and Sound In Marketing Learning explores how far brands are willing to go to make their companies and products memorable and profitable through sound strategy. Let’s talk about it. Subscribe to the Sound In Marketing monthly newsletter today. http://eepurl.com/gDxl6b Let’s make this world of sound more intriguing, more unique, and more and more on brand.
Episodes
Tuesday Apr 29, 2025
Tuesday Apr 29, 2025
POS sounds; what are we trying to say about our brand experience as our customers are literally checking out?
If the last thing a customer hears is an annoying beep, what does that say about the brand experience? In this episode, I challenge brands to explore the overlooked world of POS sounds. An on-brand transaction tone doesn’t just signal the end of a sale- it shapes future customer loyalty and long-term spending.
Referenced in the episode are:
- Fixing Retail’s Weakest Link: Payment, a study by Sentient Decision Science- https://www.sentientdecisionscience.com/sentient-decision-science-lab/publications/fixing-retails-weakest-link-payment/
- Trader Joe’s Reddit strand referenced- https://www.reddit.com/r/CasualConversation/comments/9yydm2/trader_joes_changed_the_sound_that_their_credit/
- What Do the Bells Mean at Trader Joe’s? From Inside Trader Joe’s Podcast- https://www.youtube.com/watch?v=qJlZpH9pmFY
- Coca Cola Happy Beep Sound- https://www.youtube.com/watch?v=6kucuxCN6x0
Want more listening suggestions? Here are a few relevant Sound In Marketing episodes to dig into.
- POS: Retail’s Weakest Link- dig into this study on the effectiveness of POS sounds.
https://pod.link/1467112373/episode/cb17fdb7df82c01d3e055839409fa15a
- The World’s Loudest Chips Bag- SunChips made a completely compostable chip bag, which was great. But it was loud...too loud.
https://pod.link/1467112373/episode/3520335b9f34509c17173b38153555db
- Sound in the Shopping Experience- Interac, a Canadian debit card company, used sound to help their customers shop more mindfully.
https://pod.link/1467112373/episode/fbcde37d720263d845f8c43e742e1e6d
Another big thanks to Sentient Decision Science for providing preliminary research on the subject of POS Sounds. I hope to see more and more studies to come.
Thank you also to Artlist.io and Pixabay for being such a great musical and sound effects resource. I also referenced an episode of the Inside Trader Joe’s podcast. A fun branded podcast to check out if you’re feeling Trader Joey.
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For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b.
Want your very own Make Sound On Purpose mug? You can find it here.
For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com
The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373.
Let’s make this world of sound more intriguing, more unique, and more on brand.
https://www.linkedin.com/in/jeannaisham/
https://twitter.com/Jeanna_Isham
Tuesday Mar 25, 2025
Tuesday Mar 25, 2025
Before Purses By Moms could expand, it needed to boost brand recognition and inspire more ambassadors. DreamrProductions created a strategic music playlist and carefully curated copy to make the mission and message unforgettable.
Thank you again to Artlist.io for being such a great musical and sound effects resource.
Follow the link to Spotify to hear the COMPLETE Purses By Moms Ultimate Playlist collection. https://open.spotify.com/playlist/4DF6lbyCwD5naJg9RqSpIO?si=ddUy5zbnRQGqSwM-M99McQ
Want more Sound In Marketing? Here are a few episode suggestions to dig into.
- Left Coast Airlines- a fictitious company to prove a real sound in marketing solution
https://pod.link/1467112373/episode/c2b571b3cf004e44febfe3cc702db5ac
- What Is Sonic Branding With Examples- a little more deep dive into what sonic branding is all about.
https://pod.link/1467112373/episode/6e7d9035c9c75f10aa0c6527676db39c
- Sound In the Shopping Experience- how one company used music to attract more mindful spending.
https://pod.link/1467112373/episode/fbcde37d720263d845f8c43e742e1e6d
- Sonic Branding For The Small Business- sound is available and accessible to brands both big and small.
https://pod.link/1467112373/episode/8682a952062dd3da724b09ab914a1b32
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For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b.
Want your very own Make Sound On Purpose mug? You can find it here.
For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com
The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373.
Let’s make this world of sound more intriguing, more unique, and more on brand.
https://www.linkedin.com/in/jeannaisham/
https://twitter.com/Jeanna_Isham
Tuesday Feb 25, 2025
Tuesday Feb 25, 2025
Here’s a sneak peek of season eight of the Sound In Marketing Podcast. Sonic Branding: Case Studies, Context, and Clarity.
In the meantime, check out these past episodes that we’ll be circling back to very soon.
Time to study up and buckle down. Season eight is gonna be fun!
The Sound of General Motors
Part One https://pod.link/1467112373/episode/c1638e490fbe451c155f9be6e5f59e59
Part Two https://pod.link/1467112373/episode/01f223acffb05c6e8e77c7caca599838
POS; Retails Weakest Link
https://pod.link/1467112373/episode/cb17fdb7df82c01d3e055839409fa15a
What Is Sonic Branding
Part One https://pod.link/1467112373/episode/a94caa891a29c7fc899752c284434c1a
Part Two https://pod.link/1467112373/episode/cb5a9f0a9dd9de40c9e0b72fc7459eea
Are Jingles Better Than Sonic Logos
https://pod.link/1467112373/episode/802cc22f09bb7bce71f87818ae12e528
Left Coast Airlines
https://pod.link/1467112373/episode/c2b571b3cf004e44febfe3cc702db5ac
Sound In The Shopping Experience
https://pod.link/1467112373/episode/fbcde37d720263d845f8c43e742e1e6d
The Home Depot Orange Song
Part One https://pod.link/1467112373/episode/816969fd36fbb1f9c25b94d00b576386
Part Two https://pod.link/1467112373/episode/4d68a8f42d5d81d41b08b13b7320d1f3
Also mentioned in this episode, Ad Infinitum’s season finale episode The State of Sonic Branding. https://pod.link/1712384143/episode/c2613c43f6094d8d6c9a3eabdc92aa49
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For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b.
For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com
The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373.
Let’s make this world of sound more intriguing, more unique, and more on brand.
https://www.linkedin.com/in/jeannaisham/
https://twitter.com/Jeanna_Isham
Tuesday Jan 21, 2025
Tuesday Jan 21, 2025
Season Seven of the Sound In Marketing podcast is a wrap. Season Eight won’t be far behind. Check out some of season seven’s highlights and catch a sneak peek of what’s to come.
Episodes referenced in order:
What Is Sonic Branding With Examples
From strategic soundscapes and product design to the impact of viral content, last season was packed full of fun examples and thought musings in the world of sound strategy. I repurposed many of my articles into episodes, created an entirely fictitious company to prove a point, and documented a few personal sound experiences.
SEASON EIGHT COMING SOON!
Want your very own Make Sound On Purpose mug, t-shirt, or sweatshirt? You can order one here!
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For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b.
For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com
The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373.
Let’s make this world of sound more intriguing, more unique, and more on brand.
https://www.linkedin.com/in/jeannaisham/
https://twitter.com/Jeanna_Isham
Tuesday Aug 27, 2024
Tuesday Aug 27, 2024
What if Vegas used sound to invite rather than disorient? Would a sound strategy even make a difference?
You can find my original article here. To listen to some musical inspiration referenced within the episode, check out my Spotify playlist.
Thank you to Artlist for your wide variety of SFX and lovely background music. Thank you also to Vegas for being the noisy inspiration for this rabbit hole of a thought.
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For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b.
For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com
The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373.
Let’s make this world of sound more intriguing, more unique, and more on brand.
https://www.linkedin.com/in/jeannaisham/
https://twitter.com/Jeanna_Isham
Tuesday Jul 30, 2024
Tuesday Jul 30, 2024
Saving the planet is a good thing, but sometimes bag design blunders can cost you greatly. SunChips made a completely compostable chip bag. But it was loud...too loud.
You can find the original article the episode inspired here.
Thank you to Artlist for your wide variety of SFX and lovely background music. Thank you also to Sun Chips who made this sound study so interesting.
As promised, here are some links referenced in the episode.
- One pilot states it’s louder than his cockpit.
- The bag was just too darn loud.
- Scientific warning of noise being dangerous.
- Dip in revenue of 11%.
- The fix.
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For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b.
For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com
The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373.
Let’s make this world of sound more intriguing, more unique, and more on brand.
https://www.linkedin.com/in/jeannaisham/
https://twitter.com/Jeanna_Isham
Tuesday Jun 25, 2024
Tuesday Jun 25, 2024
This episode follows an unusual tale about TikTok’s 2020 viral Ocean Spray video about a juice-drinking, long-board riding, tunes-groovin’ dude whose truck broke down. You can find the original article that the episode inspired here.
Thank you to Nathan Apocada for supplying such a great story and to Artlist for its lovely selection of background music that was used throughout this episode.
As promised, here are links to all things referenced:
Ocean Spray's Viral Video article- https://www.digitalshelfinstitute.org/blog/ocean-spray-viral-tiktok#
Fleetwood Mac tripled sales article- https://www.latimes.com/entertainment-arts/music/story/2020-10-01/tiktok-star-triples-sales-of-fleetwood-mac-dreams
TikTok parody 1- https://www.tiktok.com/@kjp/video/6879099764047236357
TikTok parody 2- https://www.tiktok.com/@adamraycomedy/video/6883339046320442629
TikTok parody 3-
https://www.tiktok.com/@santabarbarasheriff/video/6881633911114386693
Sacramento River Fun Fact- https://en.wikipedia.org/wiki/Sacramento_River#History
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For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b.
For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com
The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373.
Let’s make this world of sound more intriguing, more unique, and more on brand.
https://www.linkedin.com/in/jeannaisham/
https://twitter.com/Jeanna_Isham
Tuesday May 28, 2024
Tuesday May 28, 2024
In a world of seamless experiences and omnichannel engagements, there’s a lot more to navigate than there was even 20 years ago.
Thank you to my guest Joe Laszlo, Head of Content US for Shoptalk, and to the entire team at Shoptalk for allowing me to join the conversation. Thank you also to Artlist for your lovely selection of background music that was used throughout this episode.
Shoptalk 2024 is a global conference that focuses on the retail industry and how they are navigating the world of marketing and advertising.
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For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b.
For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com
The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373.
Let’s make this world of sound more intriguing, more unique, and more on brand.
https://www.linkedin.com/in/jeannaisham/
https://twitter.com/Jeanna_Isham
Tuesday Mar 26, 2024
Tuesday Mar 26, 2024
How did the insurance jingle survive the commercial jingle massacre?
Thank you to Twenty Thousand Hertz for allowing me to reboot their episode Insurance Jingles…Why? This episode was produced by me back in March 2023 and was their 3rd most downloaded episode of the year!
If you haven’t heard of 20k before, go subscribe immediately. You won’t be disappointed. Like Sound In Marketing, they focus on the wonder of sound in a very fun and accessible way with amazing skill and craft. Not sure what episodes to start with? My faves are, Tudum!, I’m Lovin’ It, and Soundalikes.
You’re welcome.
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For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b.
For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com
The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373.
Let’s make this world of sound more intriguing, more unique, and more on brand.
https://www.linkedin.com/in/jeannaisham/
https://twitter.com/Jeanna_Isham
Tuesday Feb 27, 2024
Tuesday Feb 27, 2024
One of the biggest reasons that sonic branding isn’t used more frequently is that brands don’t understand what it is. In this episode, I try to simplify sonic branding with real-life examples put into context.
Interested in learning more? You heard a snippet of Sound In Marketing Learning's "Sound's Power and Influence in Marketing" course that's full of insight and ideas. I have both a video course and an Ebook version for whichever might work best.
Thanks to Artlist’s library of sound effects and McDonald's, State Farm, and Nationwide for always having great sonic branding work to use for examples.
This episode was a reboot and a rework from a previous article that I wrote back in 2022.
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For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b.
For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com
The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373.
Let’s make this world of sound more intriguing, more unique, and more on brand.
https://www.linkedin.com/in/jeannaisham/
https://twitter.com/Jeanna_Isham