The Sound In Marketing podcast exists to inform, intrigue, and inspire brands and marketers to create sound on purpose. Strategic sound in marketing has been proven to stimulate sales, increase brand awareness, and create long-term emotional connections between consumers alike. Dreamr Productions can show you how. Let’s make this world of sound more intriguing, more unique, and more on brand. Contact jeanna@dreamrproductions.com for future business inquiries.
Episodes
Tuesday Nov 16, 2021
Episode 96- What Is A Dynamic Ad (Part One)
Tuesday Nov 16, 2021
Tuesday Nov 16, 2021
What Is A Dynamic Ad (Part One) with Sam Crowther of A Million Ads. We discussed the actual definition, utility, and the three drivers for human attention (personal relevance, contextual relevance and threat).
For more on sound in marketing, check out SoundInMarketing.com. This is where I archive all the articles that I reference, media that I’m a part of, courses on sound’s power and influence in marketing and pretty much everything else that has to do with sound in marketing in one way or another.
For more information on how sonic branding and sound marketing can be utilized within your brand, go to www.DreamrProductions.com and send us a message.
You can also find me, Jeanna Isham on Linkedin, Twitter, and Facebook.
The Sound In Marketing Podcast is available on all the major podcast channels like iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher so don’t forget to share it with your friends, follow, and rate it.
This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.
Let’s make this world of sound more intriguing, more unique, and more and more on brand.
Tuesday Nov 09, 2021
Episode 95- What is Sensory Perception (Part Two)
Tuesday Nov 09, 2021
Tuesday Nov 09, 2021
What Is Sensory Perception (Part Two) with Alejandro Salgado of Atrianna, a tech company for market insights generation and predictions. We talked about telling a story through the product packaging, the 4 moments of experience, how design and future practicality go hand in hand, breaking down what imagery actually is, and universal subjectivity.
For more on sound in marketing, check out SoundInMarketing.com. This is where I archive all the articles that I reference, media that I’m a part of, courses on sound’s power and influence in marketing and pretty much everything else that has to do with sound in marketing in one way or another.
For more information on how sonic branding and sound marketing can be utilized within your brand, go to www.DreamrProductions.com and send us a message.
You can also find me, Jeanna Isham on Linkedin, Twitter, and Facebook.
The Sound In Marketing Podcast is available on all the major podcast channels like iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher so don’t forget to share it with your friends, follow, and rate it.
This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.
Let’s make this world of sound more intriguing, more unique, and more and more on brand.
Tuesday Nov 02, 2021
Episode 94- What is Sensory Perception (Part One)
Tuesday Nov 02, 2021
Tuesday Nov 02, 2021
What Is Sensory Perception (Part One) with Alejandro Salgado of Atrianna, a tech company for market insights generation and predictions. We talked about the definition of sensory perception, reality being a holistic feeling, our human simplification through categorization, and how you can actually retrain the senses to perceive correctly after an injury.
For more on sound in marketing, check out SoundInMarketing.com. This is where I archive all the articles that I reference, media that I’m a part of, courses on sound’s power and influence in marketing and pretty much everything else that has to do with sound in marketing in one way or another.
For more information on how sonic branding and sound marketing can be utilized within your brand, go to www.DreamrProductions.com and send us a message.
You can also find me, Jeanna Isham on Linkedin, Twitter, and Facebook.
The Sound In Marketing Podcast is available on all the major podcast channels like iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher so don’t forget to share it with your friends, follow, and rate it.
This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.
Let’s make this world of sound more intriguing, more unique, and more and more on brand.
Tuesday Oct 26, 2021
Episode 93- What Is Synthetic Voice (Part Two)
Tuesday Oct 26, 2021
Tuesday Oct 26, 2021
What Is Synthetic Voice (Part Two) with Rupal Patel of VocalID. We talked about how the human element in machine learning is absolutely necessary, hesitant adopters, the broader voice ability, and the accessibility to brands of all sizes.
To learn more about sound in marketing, check out some cool resources, take some awesome courses, and join a cool community, go to www.soundinmarketing.com. If you’re a brand that needs help navigating the soundscape, want to get a more specific assessment of options and trends in sound or voice first or looking to create some custom and curated sound, go to www.dreamrproductions.com and let’s discuss further.
You can find the Sound In Marketing Podcast on all the major podcast channels like iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher so don’t forget to share it with your friends, follow, and rate it. More people should know about this stuff. I know you know that now.
For any further inquiries, you can find me at Dreamr Productions www.dreamrproductions.com, Sound In Marketing Learning www.soundinmarketing.com, Linkedin, Twitter, and Facebook. You can also email me at jeanna@dreamrproductions.com.
This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.
Let’s make this world of sound more intriguing, more unique, and more and more on brand.
Tuesday Oct 19, 2021
Episode 92- What Is Synthetic Voice (Part One)
Tuesday Oct 19, 2021
Tuesday Oct 19, 2021
What Is Synthetic Voice (Part One) with Rupal Patel of VocalID. We talked about how synthetic voice can help those with disabilities and giving a voice identity, utility vs. humanity, and concatenate speech synthesis vs. machine learning models.
To learn more about Rupal and her company, go to https://vocalid.ai/ or follow them on Linkedin and Twitter.
To learn more about sound in marketing, check out some cool resources, take some awesome courses, and join a cool community, go to www.soundinmarketing.com. If you’re a brand that needs help navigating the soundscape, want to get a more specific assessment of options and trends in sound or voice first or looking to create some custom and curated sound, go to www.dreamrproductions.com and let’s discuss further.
You can find the Sound In Marketing Podcast on all the major podcast channels like iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher so don’t forget to share it with your friends, follow, and rate it. More people should know about this stuff. I know you know that now.
For any further inquiries, you can find me at Dreamr Productions www.dreamrproductions.com, Sound In Marketing Learning www.soundinmarketing.com, Linkedin, Twitter, and Facebook. You can also email me at jeanna@dreamrproductions.com.
This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.
Let’s make this world of sound more intriguing, more unique, and more and more on brand.
Tuesday Oct 12, 2021
Episode 91- What Is Sonic Branding (Part Two)
Tuesday Oct 12, 2021
Tuesday Oct 12, 2021
What Is Sonic Branding (Part Two) with Daniel Jackson of Sonicbrand. We talked about the importance of intentionality in your sound strategy, perception of quality based on industry, music’s purpose being to provide emotional context, how sonic branding is incredibly subjective, and the trick is in the execution.
To learn more about sound in marketing, check out some cool resources, take some awesome courses, and join a cool community, go to www.soundinmarketing.com. If you’re a brand that needs help navigating the soundscape, want to get a more specific assessment of options and trends in sound or voice first or looking to create some custom and curated sound, go to www.dreamrproductions.com and let’s discuss further.
You can find the Sound In Marketing Podcast on all the major podcast channels like iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher so don’t forget to share it with your friends, follow, and rate it. More people should know about this stuff. I know you know that now.
For any further inquiries, you can find me at Dreamr Productions www.dreamrproductions.com, Sound In Marketing Learning www.soundinmarketing.com, Linkedin, Twitter, and Facebook. You can also email me at jeanna@dreamrproductions.com.
This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.
Let’s make this world of sound more intriguing, more unique, and more and more on brand.
Tuesday Oct 05, 2021
Episode 90- What Is Sonic Branding (Part One)
Tuesday Oct 05, 2021
Tuesday Oct 05, 2021
What Is Sonic Branding (Part One) with Daniel Jackson of Sonicbrand. We talked about the power of sonic branding being in its ability to be distinct, memorable, flexible and honest elements of brand identity and experience. However, this doesn’t happen without a sound strategy and proper management of the assets created.
To learn more about sound in marketing, check out some cool resources, take some awesome courses, and join a cool community, go to www.soundinmarketing.com. If you’re a brand that needs help navigating the soundscape, want to get a more specific assessment of options and trends in sound or voice first or looking to create some custom and curated sound, go to www.dreamrproductions.com and let’s discuss further.
You can find the Sound In Marketing Podcast on all the major podcast channels like iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher so don’t forget to share it with your friends, follow, and rate it. More people should know about this stuff. I know you know that now.
For any further inquiries, you can find me at Dreamr Productions www.dreamrproductions.com, Sound In Marketing Learning www.soundinmarketing.com, Linkedin, Twitter, and Facebook. You can also email me at jeanna@dreamrproductions.com.
This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.
Let’s make this world of sound more intriguing, more unique, and more and more on brand.
Tuesday Sep 28, 2021
Episode 89- What Is Sensory Marketing (Part Two)
Tuesday Sep 28, 2021
Tuesday Sep 28, 2021
What Is IVR and Sensory Marketing Part Two with Simon Faure Field of Equal Strategy. We talked about customer service and tapping into a sensorial perspective to create a real connection.
For more information on Simon and his company, go to Linkedin, Equal Strategy’s website or you can email him at simon.faure-field@equalstrategy.com.
To learn more about sound in marketing, check out some cool resources, take some awesome courses, and join a cool community, go to www.soundinmarketing.com. If you’re a brand that needs help navigating the soundscape, want to get a more specific assessment of options and trends in sound or voice first or looking to create some custom and curated sound, go to www.dreamrproductions.com and let’s discuss further.
You can find the Sound In Marketing Podcast on all the major podcast channels like iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher so don’t forget to share it with your friends, follow, and rate it. More people should know about this stuff. I know you know that now.
For any further inquiries, you can find me on Linkedin, Twitter, and Facebook. You can also email me at jeanna@dreamrproductions.com.
This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.
Let’s make this world of sound more intriguing, more unique, and more and more on brand.
Tuesday Sep 21, 2021
Episode 88- What Is Sensory Marketing (Part One)
Tuesday Sep 21, 2021
Tuesday Sep 21, 2021
What Is IVR and Sensory Marketing Part One with Simon Faure Field of Equal Strategy. We talked about making sure brands have an engagement perspective within new and existing company systems alongside the functionality perspective.
For more information on Simon and his company, go to Linkedin, Equal Strategy’s website or you can email him at simon.faure-field@equalstrategy.com.
To learn more about sound in marketing, check out some cool resources, take some awesome courses, and join a cool community, go to www.soundinmarketing.com. If you’re a brand that needs help navigating the soundscape, want to get a more specific assessment of options and trends in sound or voice first or looking to create some custom and curated sound, go to www.dreamrproductions.com and let’s discuss further.
You can find the Sound In Marketing Podcast on all the major podcast channels like iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher so don’t forget to share it with your friends, follow, and rate it. More people should know about this stuff. I know you know that now.
For any further inquiries, you can find me on Linkedin, Twitter, and Facebook. You can also email me at jeanna@dreamrproductions.com.
This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.
Let’s make this world of sound more intriguing, more unique, and more and more on brand.
Tuesday Sep 14, 2021
Episode 87- What Is Voice Gaming (Part Two)
Tuesday Sep 14, 2021
Tuesday Sep 14, 2021
What Is Voice Gaming (Part Two) with Nick Sawka of Voice Spark Live. We talked about how to incorporate voice gaming into existing IP’s, how your customers already interact with VoiceFirst, and invest internally on developing a strategy.
To learn more about sound in marketing, check out some cool resources, take some awesome courses, and join a cool community, go to www.soundinmarketing.com. If you’re a brand that needs help navigating the soundscape, want to get a more specific assessment of options and trends in sound or voice first or looking to create some custom and curated sound, go to www.dreamrproductions.com and let’s discuss further.
You can find the Sound In Marketing Podcast on all the major podcast channels like iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher so don’t forget to share it with your friends, follow, and rate it. More people should know about this stuff. I know you know that now.
For any further inquiries, you can find me at Dreamr Productions www.dreamrproductions.com, Sound In Marketing Learning www.soundinmarketing.com, Linkedin, Twitter, and Facebook. You can also email me at jeanna@dreamrproductions.com.
This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.
Let’s make this world of sound more intriguing, more unique, and more and more on brand.