The Sound In Marketing podcast exists to inform, intrigue, and inspire brands and marketers to create sound on purpose. Strategic sound in marketing has been proven to stimulate sales, increase brand awareness, and create long-term emotional connections between consumers alike. Dreamr Productions can show you how. Let’s make this world of sound more intriguing, more unique, and more on brand. Contact jeanna@dreamrproductions.com for future business inquiries.
Episodes
Tuesday Sep 06, 2022
Episode 110- Sound Aged Cheese (Part Two)
Tuesday Sep 06, 2022
Tuesday Sep 06, 2022
Cheez It gets a sonic makeover in this fun project with Pandora. Steve Keller tells me all about their partnership with Kellogg on this very unique study of changing the molecularly structure of microorganisms.
Here’s some great reference links in regards to our Aged By Audio conversation:
https://spoonuniversity.com/lifestyle/cheez-it-pandora-aged-by-audio
https://www.sxmmedia.com/insights/why-emotionally-driven-audio-works
https://blog.siriusxm.com/cheez-it-aged-by-audio/
https://www.linkedin.com/pulse/cheez-it-x-pandora-aged-audio-inside-alchemy-steve-keller/
Want to go much much deeper? Check out this research study Steve and others did in 2021 on explaining “sonic seasonings”. https://www.frontiersin.org/articles/10.3389/fpsyg.2021.740354/full
For more on creating branded sound or for a sound strategist to help you navigate the sound space, go to www.dreamrproductions.com.
For more on the latest in sound marketing these days, go to www.soundinmarketing.com where you can take courses and read articles on the subject.
You can find the Sound In Marketing Podcast on all the major podcast channels like iTunes, Spotify, iHeart Radio, Pandora, and Stitcher so don’t forget to share it with your friends, follow, and rate it.
For any further inquiries, you can find me at Dreamr Productions www.dreamrproductions.com, Sound In Marketing Learning www.soundinmarketing.com, Linkedin, Twitter, and Facebook. You can also email me at jeanna@dreamrproductions.com.
This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.
Let’s make this world of sound more intriguing, more unique, and more and more on brand.
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