The Sound In Marketing podcast exists to inform, intrigue, and inspire brands and marketers to create sound on purpose. Strategic sound in marketing has been proven to stimulate sales, increase brand awareness, and create long-term emotional connections between consumers alike. Dreamr Productions can show you how. Let’s make this world of sound more intriguing, more unique, and more on brand. Contact jeanna@dreamrproductions.com for future business inquiries.
Episodes
Tuesday Aug 09, 2022
Episode 106-The Aflac Duck (Part Two)
Tuesday Aug 09, 2022
Tuesday Aug 09, 2022
Tom Amico and Eric David only had “ears” for Gilbert Gottfried when they were choosing a spokes voice for the iconic Aflac duck. Take a listen to this fun episode with great commercial examples sprinkled throughout.
For more on Tom and Eric’s work, check out TomAndEric911.com.
For more on creating branded sound or for a sound strategist to help you navigate the sound space, go to www.dreamrproductions.com.
For more on the latest in sound marketing these days, go to www.soundinmarketing.com where you can take courses and read articles on the subject.
You can find the Sound In Marketing Podcast on all the major podcast channels like iTunes, Spotify, iHeart Radio, Pandora, and Stitcher so don’t forget to share it with your friends, follow, and rate it.
For any further inquiries, you can find me at Dreamr Productions www.dreamrproductions.com, Sound In Marketing Learning www.soundinmarketing.com, Linkedin, Twitter, and Facebook. You can also email me at jeanna@dreamrproductions.com.
This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.
Let’s make this world of sound more intriguing, more unique, and more and more on brand.
Tuesday Aug 02, 2022
Episode 105- The Aflac Duck (Part One)
Tuesday Aug 02, 2022
Tuesday Aug 02, 2022
Humor is pretty popular with insurance commercials these days. But back in 2000, there was only the duck.
This week, I spoke with Tom Amico and Eric David, the creators of the Aflac duck. Check back next week for the conclusion to our interview.
For more on Tom and Eric’s work, check out TomAndEric911.com.
For more on creating branded sound or for a sound strategist to help you navigate the sound space, go to www.dreamrproductions.com.
For more on the latest in sound marketing these days, go to www.soundinmarketing.com where you can take courses and read articles on the subject.
You can find the Sound In Marketing Podcast on all the major podcast channels like iTunes, Spotify, iHeart Radio, Pandora, and Stitcher so don’t forget to share it with your friends, follow, and rate it.
For any further inquiries, you can find me at Dreamr Productions www.dreamrproductions.com, Sound In Marketing Learning www.soundinmarketing.com, Linkedin, Twitter, and Facebook. You can also email me at jeanna@dreamrproductions.com.
This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.
Let’s make this world of sound more intriguing, more unique, and more and more on brand.
Tuesday Jul 26, 2022
Episode 104- Chevy Silverado’s Walter the Cat (Part Two)
Tuesday Jul 26, 2022
Tuesday Jul 26, 2022
What do a cat and Big Rock Candy Mountain have to do with Chevy trucks? Listen in as I spoke with Jane Hussar, Chevrolet Silverado Advertising Manager. In this episode, we talk all about it with fun commercial examples sprinkled within.
To see the Chevy’s latest trucks, click here.
For more on creating branded sound or for a sound strategist to help you navigate the sound space, go to www.dreamrproductions.com.
For more on the latest in sound marketing these days, go to www.soundinmarketing.com where you can take courses and read articles on the subject.
You can find the Sound In Marketing Podcast on all the major podcast channels like iTunes, Spotify, iHeart Radio, Pandora, and Stitcher so don’t forget to share it with your friends, follow, and rate it.
For any further inquiries, you can find me at Dreamr Productions www.dreamrproductions.com, Sound In Marketing Learning www.soundinmarketing.com, Linkedin, Twitter, and Facebook. You can also email me at jeanna@dreamrproductions.com.
This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.
Let’s make this world of sound more intriguing, more unique, and more and more on brand.
Tuesday Jul 19, 2022
Episode 103- Chevy Silverado Walter the Cat (Part One)
Tuesday Jul 19, 2022
Tuesday Jul 19, 2022
Bringing in a cat to act like a dog was the new “hmm” that Chevy Silverado needed. Jane Hussar, Chevrolet Silverado Advertising Manager sat down with me and discussed how it all came about. Check out Walter in Winter, Walter At the Lake here.
To see the latest trucks, check out the Silverado here.
For more on creating branded sound or for a sound strategist to help you navigate the sound space, go to www.dreamrproductions.com.
For more on the latest in sound marketing these days, go to www.soundinmarketing.com where you can take courses and read articles on the subject.
You can find the Sound In Marketing Podcast on all the major podcast channels like iTunes, Spotify, iHeart Radio, Pandora, and Stitcher so don’t forget to share it with your friends, follow, and rate it.
For any further inquiries, you can find me at Dreamr Productions www.dreamrproductions.com, Sound In Marketing Learning www.soundinmarketing.com, Linkedin, Twitter, and Facebook. You can also email me at jeanna@dreamrproductions.com.
This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.
Let’s make this world of sound more intriguing, more unique, and more and more on brand.
Tuesday Jul 12, 2022
Episode 102- The Sound of Corporate Sponsorship (Part Two)
Tuesday Jul 12, 2022
Tuesday Jul 12, 2022
Even in the background, music can be used in subtle ways to invoke different stories. In the case of National Public Media (NPM), music is just one of the characters in their story. NPM is able to create subtle cues to the audience differentiating NPR programming from their sponsored ad experience.
NPM’s use of custom music allows them the flexibility to set their message apart.
For more on what NPM is doing check out www.nationalpublicmedia.org for more information.
For more on creating branded sound or for a sound strategist to help you navigate the sound space, go to www.dreamrproductions.com.
For more on the latest in sound marketing these days, go to www.soundinmarketing.com where you can take courses and read articles on the subject.
You can find the Sound In Marketing Podcast on all the major podcast channels like iTunes, Spotify, iHeart Radio, Pandora, and Stitcher so don’t forget to share it with your friends, follow, and rate it.
For any further inquiries, you can find me at Dreamr Productions www.dreamrproductions.com, Sound In Marketing Learning www.soundinmarketing.com, Linkedin, Twitter, and Facebook. You can also email me at jeanna@dreamrproductions.com.
This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.
Let’s make this world of sound more intriguing, more unique, and more and more on brand.
Tuesday Jul 05, 2022
Episode 101- The Sound of Corporate Sponsorship (Part One)
Tuesday Jul 05, 2022
Tuesday Jul 05, 2022
Season Five of the Sound In Marketing Podcast kicks off with an interview about corporate sponsorship advertising. My guests were Sara Barbour and Shannon Boerner of NPM.
Sponsorship advertising needs to resonate with the audience that is listening. In the case of National Public Media (NPM), that audience is NPR listeners. NPM goes to great lengths to create content that not only resonates but tells a clear story with a journalist approach.
Relatability, intentionality, and person first storytelling are key.
For more on what NPM is doing check out www.nationalpublicmedia.org for more information.
For more on creating branded sound or for a sound strategist to help you navigate the sound space, go to www.dreamrproductions.com.
For more on the latest in sound marketing these days, go to www.soundinmarketing.com where you can take courses and read articles on the subject.
You can find the Sound In Marketing Podcast on all the major podcast channels like iTunes, Spotify, iHeart Radio, Pandora, and Stitcher so don’t forget to share it with your friends, follow, and rate it.
For any further inquiries, you can find me at Dreamr Productions www.dreamrproductions.com, Sound In Marketing Learning www.soundinmarketing.com, Linkedin, Twitter, and Facebook. You can also email me at jeanna@dreamrproductions.com.
This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.
Let’s make this world of sound more intriguing, more unique, and more and more on brand.
Tuesday Dec 14, 2021
Episode 100- What I Have Learned So Far
Tuesday Dec 14, 2021
Tuesday Dec 14, 2021
We made it to episode 100!! I wanted to write this one in the form of a “What I did on my summer vacation” paper so here goes. WHAT I HAVE LEARNED SO FAR. I go over the path that the Sound In Marketing podcast has taken through sensory marketing, brand equity, immersive customer experiences, ethical and fair use in audio, diversity and lack thereof, and social audio. We end with predictions and hopes for 2022 and beyond.
Thank you to all of you that have supported the podcast thus far. I really truly appreciate your encouragement and feedback. Here’s to 100 more (after a little hiatus)!
For more on sound in marketing, check out SoundInMarketing.com. This is where I archive all the articles that I reference, media that I’m a part of, courses on sound’s power and influence in marketing and pretty much everything else that has to do with sound in marketing in one way or another.
You can also find me, Jeanna Isham on Linkedin, Twitter, and Facebook.
The Sound In Marketing Podcast is available on all the major podcast channels like iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher so don’t forget to share it with your friends, follow, and rate it.
Let’s make this world of sound more intriguing, more unique, and more and more on brand.
Tuesday Dec 07, 2021
Episode 99- What Is Audio Content in Conversational AI (Part Two)
Tuesday Dec 07, 2021
Tuesday Dec 07, 2021
What Is Audio Content for Conversational AI (Part Two) with Ron Jaworski of Trinity Audio
We talked about keeping the engagement going within audio content, customizing ad spends to appropriate content, innovation, and where we were just 15 years ago.
To learn more about sound in marketing, check out some cool resources, take some awesome courses, and join a cool community, go to www.soundinmarketing.com. If you’re a brand that needs help navigating the soundscape, want to get a more specific assessment of options and trends in sound or voice first or looking to create some custom and curated sound, go to www.dreamrproductions.com and let’s discuss further.
You can find the Sound In Marketing Podcast on all the major podcast channels like iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher so don’t forget to share it with your friends, follow, and rate it. More people should know about this stuff. I know you know that now.
For any further inquiries, you can find me at Dreamr Productions www.dreamrproductions.com, Sound In Marketing Learning www.soundinmarketing.com, Linkedin, Twitter, and Facebook. You can also email me at jeanna@dreamrproductions.com.
This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.
Let’s make this world of sound more intriguing, more unique, and more and more on brand.
Tuesday Nov 30, 2021
Episode 98- What is Audio Content in Conversational AI (Part One)
Tuesday Nov 30, 2021
Tuesday Nov 30, 2021
What Is Audio Content for Conversational AI (Part One) with Ron Jaworski of Trinity Audio.
We talked about the innovation of this new audio era, using cross modal strategy to retain information best, podcast advertising, other new outlets of advertising within an audio experience. We are looking for content with no extra time available. As Ron puts it, “Audio stands for new time in the day.”
As referenced in the episode, here’s the example of his latest campaign showing how to create native advertising.
To learn more about sound in marketing, check out some cool resources, take some awesome courses, and join a cool community, go to www.soundinmarketing.com. If you’re a brand that needs help navigating the soundscape, want to get a more specific assessment of options and trends in sound or voice first or looking to create some custom and curated sound, go to www.dreamrproductions.com and let’s discuss further.
You can find the Sound In Marketing Podcast on all the major podcast channels like iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher so don’t forget to share it with your friends, follow, and rate it. More people should know about this stuff. I know you know that now.
For any further inquiries, you can find me at Dreamr Productions www.dreamrproductions.com, Sound In Marketing Learning www.soundinmarketing.com, Linkedin, Twitter, and Facebook. You can also email me at jeanna@dreamrproductions.com.
This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.
Let’s make this world of sound more intriguing, more unique, and more and more on brand.
Tuesday Nov 23, 2021
Episode 97- What Is A Dynamic Ad (Part Two)
Tuesday Nov 23, 2021
Tuesday Nov 23, 2021
What Is A Dynamic Ad (Part Two) with Sam Crowther of A Million Ads. We discussed relevancy and connection in ads, synthetic voice, and the creativity within dynamic ads happening in real time.
For more on sound in marketing, check out SoundInMarketing.com. This is where I archive all the articles that I reference, media that I’m a part of, courses on sound’s power and influence in marketing and pretty much everything else that has to do with sound in marketing in one way or another.
For more information on how sonic branding and sound marketing can be utilized within your brand, go to www.DreamrProductions.com and send us a message.
You can also find me, Jeanna Isham on Linkedin, Twitter, and Facebook.
The Sound In Marketing Podcast is available on all the major podcast channels like iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher so don’t forget to share it with your friends, follow, and rate it.
This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.
Let’s make this world of sound more intriguing, more unique, and more and more on brand.