Sound in Marketing

Today’s episode we concluded our discussion on sound in cinema with Steve Williams, former VP of Sound at Universal.  We discussed sound leveling, dynamic range, harmonious design, and how we can learn from movies and TV how to better market our products through careful and forefront attention to sound production. 

Steve also suggested a documentary that I wanted to link here.  Making Waves; The Art of Cinematic Sound.

I am also very excited to announce that I will be launching a course on “Sound’s Power and Influence in Marketing” in early 2021 where we’ll be discussing what sound is and where it came from, the origins of advertising, advertising today and predictions for the future, sound’s role in decision making and buying power, and how our brains process sounds to create choice and reaction.  To sign up for early details, go to www.soundinmarketing.com or follow me on all the socials.

For inquiries on sonic branding development or consultations, you can find me at Dreamr Productions.  That’s www.dreamrproductions.com, Linkedin, Twitter, and Facebook.  You can also email me at jeanna@dreamrproductions.com. 

For more of the Sound In Marketing Podcast, don’t forget to follow, subscribe and share.  You can find us on iTunes, Spotify, Google Play, iHeart Radio, and Pandora.

This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.  

Let’s make this world of sound more intriguing, more unique, and more and more on brand.

In today’s episode, we discuss sound in cinema with Steve Williams, former VP of Sound at Universal.  We discussed how sound raises the level of your end product, the differences in early sound tools as opposed to today, the relevance of home video, the COVID pivot, being mindful of the sound produced, and being sensitive to the ear.

Steve has over 30 years of experience in sound and is a multi-award winner in music, TV, and film.

I am also very excited to announce that I will be launching a course on “Sound’s Power and Influence in Marketing” in early 2021 where we’ll be discussing what sound is and where it came from, the origins of advertising, advertising today and predictions for the future, sound’s role in decision making and buying power, and how our brains process sounds to create choice and reaction.  To sign up for early details, go to www.soundinmarketing.com or follow me on all the socials.

For inquiries on sonic branding development or consultations, you can find me at Dreamr Productions.  That’s www.dreamrproductions.com, Linkedin, and Facebook.  You can also email me at jeanna@dreamrproductions.com. 

For more of the Sound In Marketing Podcast, don’t forget to follow, subscribe and share.  You can find us on iTunes, Spotify, Google Play, iHeart Radio, and Pandora.

This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.  

Let’s make this world of sound more intriguing, more unique, and more and more on brand.

In this episode, we conclude our conversation with Shyamala Prayaga from Ford, Product Owner of its Autonomous Digital Assistant. We discussed her knowledge and observations with voice in automotive, her new Digital Assistant Academy, and her predictions for the next 5 years within the voice industry.

Shyamala has more than 18 years of experience designing for mobile, web, desktop, and Smart TV interfaces. Six of these have been spent designing voice interfaces for Connected Home Experience, Automotive, and Wearables. She is an active Ambassador for the Open Voice Network, bringing the value of standards to the multi-platform, multi-device, multi-use world of voice assistance.

Here’s how you can learn more about Shyamala’s Digital Assistant Academy You can also find her on Linkedin and Twitter.

I am very excited to announce that I will be launching a course on “Sound’s Power and Influence in Marketing” in early 2021 where we’ll be discussing what sound is and where it came from, the origins of advertising, advertising today, and predictions for the future, sound’s role in decision making and buying power, and how our brains process sounds to create choice and reaction.  To sign up for early details, go to www.soundinmarketing.com or follow me on all the socials.

For inquiries on sonic branding development or consultations, you can find me at Dreamr Productions.  That’s www.dreamrproductions.com, Linkedin, and Facebook.  You can also email me at jeanna@dreamrproductions.com. 

For more of the Sound In Marketing Podcast, don’t forget to follow, subscribe and share.  You can find us on iTunes, Spotify, Google Play, iHeart Radio, and Pandora.

This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.  

Let’s make this world of sound more intriguing, more unique, and more and more on brand.

In this episode, I spoke with Shyamala Prayaga from Ford.  She is the Product Owner for Ford’s Autonomous Digital Assistant. Shyamala has more than 18 years of experience designing for mobile, web, desktop, and Smart TV interfaces. Six of these have been spent designing voice interfaces for Connected Home Experience, Automotive, and Wearables. 

She has done extensive research into usability, accessibility, speech recognition, multimodal voice user interfaces, and user interfaces for research and educational use cases that have been published internationally. Shyamala is an active Ambassador for the Open Voice Network, bringing the value of standards to the multi-platform, multi-device, multi-use world of voice assistance.

Here’s how you can learn more about Shyamala’s Digital Assistant Academy You can also find her on Linkedin and Twitter.

I am very excited to announce that I will be launching a course on “Sound’s Power and Influence in Marketing” in early 2021 where we’ll be discussing what sound is and where it came from, the origins of advertising, advertising today and predictions for the future, sound’s role in decision making and buying power, and how our brains process sounds to create choice and reaction.  To sign up for early details, go to www.soundinmarketing.com or follow me on all the socials.

For inquiries on sonic branding development or consultations, you can find me at Dreamr Productions.  That’s www.dreamrproductions.com, Linkedin and Facebook.  You can also email me at jeanna@dreamrproductions.com. 

For more of the Sound In Marketing Podcast, don’t forget to follow, subscribe and share.  You can find us on iTunes, Spotify, Google Play, iHeart Radio, and Pandora.

This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.  

Let’s make this world of sound more intriguing, more unique, and more and more on brand.

I’m excited to announce the first of a series of online courses on the Fundamentals of Sound In Marketing. The first of which, Sound’s Power and Influence in Marketing is now available for pre-order at soundinmarketing.com/shop. 

In this first course, we'll explore sound and its origin story, advertising and what it was yesterday as well as today, sound's role in decision-making and buying power, and how your brain reacts and responds to sound.

Each lesson is broken up into videos, resources, and links, and will conclude with “homework” for each section. If the homework sends your brain in a different direction of exploring your brand sound, good!  My hope and goal is that the lessons will help inspire you to think independently of the lesson structure and transition into real-life application and innovation.  

After taking this course, students will have a fundamental grasp of sound in marketing as well as an awareness of the new sound marketing tools and platforms available. Students will understand that sound in marketing is an accessible and attainable tool for brands both big and small and that the future of brand success and relevance lies in experimentation, exploration, and diversification.

The follow-up course, Exploring and Defining a Sonic Identity is anticipated for launch sometime in April.  

Next week, we’ll be hearing from Shyamala Prayaga where she’ll be speaking on the autonomous voice of Ford and her former course through the Digital Assistant Academy.  A must listen for sure.

Let’s make this world of sound more intriguing, more unique, and more and more on brand.

Today I continued my conversation with Roger Kibbe, Senior Developer and Evangelist for Viv Labs, the platform behind Samsung’s Bixby 2. We talked about our growth as humans in learning how to talk to and converse with devices, the benefits voice technology has in assisting those with disabilities, contextual awareness, its ubiquitous possibilities, and the diversity and inclusion opportunities that voice holds for us all.

Prior to Viv Labs, Roger founded both a voice product startup and a voice consulting firm. Prior to that, Roger spent many years leading Omnichannel technology strategy for Gap Inc and he has many years of technology consulting experience. Roger has a degree from UC Berkeley - Go Bears!

For inquiries on sonic branding development or consultations, you can find me at Dreamr Productions, Linkedin and Facebook.  You can also email me at jeanna@dreamrproductions.com. 

Sound In Marketing is now a course!  I’m launching a course on “Sound’s Power and Influence in Marketing” in early 2021 where we’ll be discussing what sound is and where it came from, the origins of advertising, advertising today and predictions for the future, sound’s role in decision making and buying power, and how our brains process sounds to create choice and reaction.  This is the first of a series of courses that will focus on “The Fundamentals of Sound In Marketing”.

To sign up for early details, go to www.soundinmarketing.com or follow me on all the socials.

For more of the Sound In Marketing Podcast, don’t forget to follow, subscribe and share.  You can find us on iTunes, Spotify, Google Play, iHeart Radio, and Pandora.

This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.  

Let’s make this world of sound more intriguing, more unique, and more and more on brand.

In this episode Roger Kibbe, Senior Developer and Evangelist for Viv Labs, and I discussed how Viv Labs technology is the “brain” behind Bixby, how Samsung is working to enable the world to build the best voice assistant through 3rd party developers, what makes Bixby different than the rest, contextual awareness, and cognitive bias. 

Prior to Viv Labs, Roger founded both a voice product startup and a voice consulting firm. Prior to that, Roger spent many years leading Omnichannel technology strategy for Gap Inc and he has many years of technology consulting experience. Roger has a degree from UC Berkeley - Go Bears!

For inquiries on sonic branding development or consultations, you can find me at Dreamr Productions, Linkedin and Facebook.  You can also email me at jeanna@dreamrproductions.com. 

Sound In Marketing is now a course!  I’m launching a course on “Sound’s Power and Influence in Marketing” in early 2021 where we’ll be discussing what sound is and where it came from, the origins of advertising, advertising today and predictions for the future, sound’s role in decision making and buying power, and how our brains process sounds to create choice and reaction.  This is the first of a series of courses that will focus on “The Fundamentals of Sound In Marketing”.

To sign up for early details, go to www.soundinmarketing.com or follow me on all the socials.

For more of the Sound In Marketing Podcast, don’t forget to follow, subscribe and share.  You can find us on iTunes, Spotify, Google Play, iHeart Radio, and Pandora.

This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.  

Let’s make this world of sound more intriguing, more unique, and more and more on brand.

Psychoacoustics, optimal sound functionality, and why we love it in our premium vehicles. The Sound In Marketing podcast continues digging deep with Jay Kapadia, Lead Sound Design Engineer at General Motors.

For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b.

For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com

Let’s make this world of sound more intriguing, more unique, and more on brand.

Linkedin: https://www.linkedin.com/in/jeannaisham/ 

X: https://twitter.com/Jeanna_Isham 

Facebook: https://www.facebook.com/DreamrProductions/ 

 

Have you ever wondered why cars sound the way they do and the process that goes into it? The Sound In Marketing podcast digs deep with Jay Kapadia, Lead Sound Design Engineer at General Motors.

For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b.

For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com

Let’s make this world of sound more intriguing, more unique, and more on brand.

Linkedin: https://www.linkedin.com/in/jeannaisham/ 

X: https://twitter.com/Jeanna_Isham 

Facebook: https://www.facebook.com/DreamrProductions/ 

Season Two is a wrap.  This episode is a list of highlights I put together looking back at all the massive amount of knowledge I learned from all my spectacular guests.  Season Three is premiering Tuesday December 8th with my very special guest Jay Kapadia of General Motors.  You won’t want to miss it!

Sound In Marketing is now a course!  I’m launching a course on “Sound’s Power and Influence in Marketing” in early 2021 where we’ll be discussing what sound is and where it came from, the origins of advertising, advertising today and predictions for the future, sound’s role in decision making and buying power, and how our brains process sounds to create choice and reaction.  This is the first of a series of courses that will focus on “The Fundamentals of Sound In Marketing”.

To sign up for early details, go to www.soundinmarketing.com or follow me on all the socials.

In order of reference in this episode:

01:23--Episode 36 and 37 I spoke with Alex Woodrich of Why Do Birds about their Hyundai Pavilion project for the 2018 Winter Olympics in South Korea.

02:56--Episode 38 and 39 I spoke with Jonathan Wolff who created the iconic Seinfeld theme.

04:37--Episode 40 and 41 was a great conversation with Vijay Iyer of AMP Sound Branding about the important question: does your music fit your brand or does your brand fit your music?

06:36--Episode 42 and 43 was with Roger Sho Gehrmann of Pandora Studio Resonate.  We discussed the importance of streaming advertising and how it is a separate medium from TV and should be treated accordingly.

09:04--Episode 48 and 49 was with Noelle Silver from HackerU.  We discussed that the AI we create can only be as knowledgeable and diverse as its teacher.  Diversity in the workforce is not only essential, it's beneficial to our company.

10:56--Episode 50 and 51 was a deep dive into Amazon Alexa with former Chief Evangelist Dave Isbitski where he talked about….all the things.

13:48--Episode 52 and 53 were exploring directional sound with Joe Pompei of Holosonics.  Through his technology, public advertising could be revolutionized.

16:12--Episode 56 and 57 was a walk through of some great work that sound agency Sixième Son has put together over the years with some great insight on the future of sonic branding.

For inquiries on sonic branding development or consultations, you can find me at Dreamr Productions, Linkedin and Facebook.  You can also email me at jeanna@dreamrproductions.com. 

For more of the Sound In Marketing Podcast, don’t forget to follow, subscribe and share.  You can find us on iTunes, Spotify, Google Play, iHeart Radio, and Pandora.

This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.  

Let’s make this world of sound more intriguing, more unique, and more and more on brand.