Sound in Marketing

Episode 75- Season Three Recap

Welcome to the Season 3 wrap up of the Sound In Marketing podcast. I’m your host Jeanna Isham, owner and founder of Dreamr Productions and Sound In Marketing Learning.  I create, consult, and educate brands and individuals on the power of sound in marketing.   

Clips from my Season 3 interviews are as follows: Jay Kapadia of GM (00:58), Roger Kibbe of Viv Labs (02:16), Shyamala Prayaga of Digital Assistant Academy (04:27), Steve Williams, former VP of Post Production Services at Universal (05:55), Arafel Buzan and Mike Schulte of Mindshare’s NeuroLab (07:34), Audrey Arbeeny of Audiobrain (08:33), Jon Stine of the Open Voice Network (09:07), and Miya Kanzaki and Brain Ostreicher of Pandora’s Studio Resonate (10:43).

Coming up in Season 4, we’ll be focusing on definitions because if you don’t fundamentally understand the industry, it’s harder to navigate it and harder to ultimately succeed. And that’s why every episode will start with What Is. 

Season 4 premieres Tuesday June 22nd with our first episode What Is Social Audio with Ahmed Bouzid of Witlingo.

If your company is ready to explore sound in its marketing, Dreamr Productions would love to help. We produce branded podcasts, sonic logos, and strategize branded sound plans. Send us a message at Dreamr Productions or connect with me on Linkedin, Twitter, and Facebook.

Lastly, the Sound In Marketing podcast can be found here and on all the usual podcast players. Spread the word and tell your friends.

The Sound In Marketing podcast is produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.

Let’s make this world of sound more intriguing, more unique, and more and more on brand.

Episode 74- Sensory Marketing and Sonic Diversity (Part Two)

Today we conclude our conversation with Miya Kanzaki and Brian Ostreicher from Studio Resonate.  They go into a little more detail about their sonic diversity initiative.  Important work being done at Pandora and I applaud them!  To join the initiative and/or learn more, go to https://www.standforsonicdiversity.com/ 

Studio Resonate is an audio-first creative consultancy at Pandora who helps advertisers bring their brands to life through audio. And the Dove Tropical Moods SoundEscape was created by a team of its members: Ali Charlesworth, Alberto Santiago Deida, Miya Kanzaki, Brian Ostreicher, Evelyn Overall, and Mya Passmore.

In other news, my course Sound’s Power and Influence in Marketing is now available at www.soundinmarketing.com.  I’m super happy to share with you all the years of research and knowledge that went into creating this course.  I’m confident that you’ll learn a lot and my goal is that you’ll be able to easily apply it to your brand or company.  So head on over to the site to preview the trailer, view the curriculum, and sign up for a dose of sound in marketing.  

If your company is ready to explore sound in its marketing, Dreamr Productions would love to help. We produce branded podcasts, sonic logos, and strategize branded sound plans. Send us a message at Dreamr Productions or connect with me on Linkedin, Twitter, and Facebook.

Lastly, the Sound In Marketing podcast can be found here and on all the usual podcast players. Spread the word and tell your friends.

The Sound In Marketing podcast is produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.

Let’s make this world of sound more intriguing, more unique, and more and more on brand.

Episode 73- Sensory Marketing and Sonic Diversity (Part One)

In today’s episode I talked with Miya Kanzaki and Brian Ostreicher from Studio Resonate about their recent sensorial project with Dove.  With this project, they were able to harness 4 of the 5 senses.  A hard feat to undertake indeed!  To read more about the project here- https://www.pandoraforbrands.com/article/welcome-to-paradise-immerse-in-a-tropical-getaway-for-shower-and-bathtime 

Studio Resonate is an audio-first creative consultancy at Pandora that helps advertisers bring their brands to life through audio. And the Dove Tropical Moods SoundEscape was created by a team of its members: Ali Charlesworth, Alberto Santiago Deida, Miya Kanzaki, Brian Ostreicher, Evelyn Overall, and Mya Passmore.

In other news, my course Sound’s Power and Influence in Marketing is now available at www.soundinmarketing.com.  I’m super happy to share with you all the years of research and knowledge that went into creating this course.  I’m confident that you’ll learn a lot and my goal is that you’ll be able to easily apply it to your brand or company.  So head on over to the site to preview the trailer, view the curriculum, and sign up for a dose of sound in marketing.  

If your company is ready to explore sound in its marketing, Dreamr Productions would love to help. We produce branded podcasts, sonic logos, and strategize branded sound plans. Send us a message at Dreamr Productions or connect with me on Linkedin, Twitter, and Facebook.

Lastly, the Sound In Marketing podcast can be found here and on all the usual podcast players. Spread the word and tell your friends.

The Sound In Marketing podcast is produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.

Let’s make this world of sound more intriguing, more unique, and more and more on brand.

Episode 72- Open Voice Network (Part Two)

This episode picks up in part two of my conversation with Jon Stine of the Open Voice Network.  We talked about developing neutral guidelines and structures and ethics need to be put in place for the voice-first industry at large.  This will help companies and consumers find voice more “user friendly”.  It will increase usage and traffic which is good for the industry as a whole.

Organizations like OVN are so absolutely necessary right now in this nascent stage of voice.  Check it out, support it, share it!  You can also find them and Jon on Linkedin.  

My new course Sound’s Power and Influence in Marketing is now available at www.soundinmarketing.com.  I’m super happy to share with you all the years of research and knowledge that went into creating this course.  I’m confident that you’ll learn a lot and my goal is that you’ll be able to easily apply it to your brand or company.  So head on over to the site to preview the trailer, view the curriculum, and sign up for a dose of sound in marketing.  

If your company is ready to explore sound in its marketing, Dreamr Productions would love to help. We produce branded podcasts, sonic logos, and strategize branded sound plans. Send us a message at Dreamr Productions or connect with me on Linkedin, Twitter, and Facebook.

Lastly, the Sound In Marketing podcast can be found here and on all the usual podcast players. Spread the word and tell your friends.

The Sound In Marketing podcast is produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.

Let’s make this world of sound more intriguing, more unique, and more and more on brand.

Episode 71- Open Voice Network (Part One)

Today’s episode is about the Open Voice Network with Jon Stine. We discussed questions like how do you create efficiencies in voice with the users’ perspective in mind. Voice should be an efficiency tool to accelerate business results. “Can we make voice worthy of a user’s trust?”

Organizations like OVN are so absolutely necessary right now in this nascent stage of voice.  Check it out, support it, share it!  You can also find them and Jon on Linkedin.  

In other news, my course Sound’s Power and Influence in Marketing is now available at www.soundinmarketing.com.  I’m super happy to share with you all the years of research and knowledge that went into creating this course.  I’m confident that you’ll learn a lot and my goal is that you’ll be able to easily apply it to your brand or company.  So head on over to the site to preview the trailer, view the curriculum, and sign up for a dose of sound in marketing.  

If your company is ready to explore sound in its marketing, Dreamr Productions would love to help. We produce branded podcasts, sonic logos, and strategize branded sound plans. Send us a message at Dreamr Productions or connect with me on Linkedin, Twitter, and Facebook.

Lastly, the Sound In Marketing podcast can be found here and on all the usual podcast players. Spread the word and tell your friends.

The Sound In Marketing podcast is produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.

Let’s make this world of sound more intriguing, more unique, and more and more on brand.

Episode 70- Creating Sonic Branding with Audiobrain (Part Two)

We conclude our conversation with Audrey Arbeeny, Founder, CEO, and Executive Producer at Audiobrain, a sonic branding agency based in New York. We talk about how sonic branding is a foundation for brand equity, how brands and other clients are treating sonic branding in their branding strategy, the crucial issue of good sound vs. bad sound, and exciting things that are brewing in the sonic branding world today.

Audrey is an Emmy-award-winning sonic brander.  She is also the CEO and Executive Producer of Audiobrain, a global leader in sonic branding.  Audiobrain has worked with companies and on projects such as Microsoft’s Xbox 360, Google, Holland America Line, IBM, KIA Motors Corp, Bayer Healthcare, Logitech, Microsoft, Toshiba, and many more.

If you want to get a hold of Audrey you can find her on Linkedin and Twitter as well as her official website Audiobrain.com. 

If you’re enjoying these conversations on sound in marketing then I know you’ll love this.  I have a course on Sound’s Power and Influence in Marketing that you can enroll in at www.soundinmarketing.com. Years of research have gone into this course and I’m confident that you’ll learn a lot.  My goal is that you’ll be able to take this information and begin applying it to your brand or company.  And if you need further help, I also consult!

So head on over to the site to preview the trailer, view the curriculum, and sign up for a dose of sound in marketing.  

If your company is ready to explore sound in its marketing, Dreamr Productions would love to help. We produce branded podcasts, sonic logos, and strategize branded sound plans. Send us a message at Dreamr Productions or connect with me on Linkedin, Twitter, and Facebook.

Lastly, the Sound In Marketing podcast can be found here and on all the usual podcast players. Spread the word and tell your friends.

The Sound In Marketing podcast is produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.

Let’s make this world of sound more intriguing, more unique, and more and more on brand.

Episode 69-Creating Sonic Branding with Audiobrain (Part One)

Today’s episode is about sonic branding.  I’m joined by Audrey Arbeeny, the brain behind Audiobrain.  We talked about definitions of sonic branding, intentional sound, what’s important and not important in your sound, and who’s buying.

Audrey is an Emmy-award-winning sonic brander.  She is also the CEO and Executive Producer of Audiobrain, a global leader in sonic branding.  Audiobrain has worked with companies and on projects such as Microsoft’s Xbox 360, Google, Holland America Line, IBM, KIA Motors Corp, Bayer Healthcare, Logitech, Microsoft, Toshiba, and many more.

If you want to get a hold of Audrey you can find her on Linkedin and Twitter as well as her official website Audiobrain.com. 

If you’re enjoying these conversations on sound in marketing then I know you’ll love this.  I have a course on Sound’s Power and Influence in Marketing that you can enroll in at www.soundinmarketing.com.  Years of research have gone into this course and I’m confident that you’ll learn a lot.  My goal is that you’ll be able to take this information and begin applying it to your brand or company.  And if you need further help, I also consult!

So head on over to the site to preview the trailer, view the curriculum, and sign up for a dose of sound in marketing.  

You can find the Sound In Marketing Podcast on all the major podcast channels here so don’t forget to share it with your friends, follow, and rate it.  More people should know about this stuff.  I know you know that now. 

For any further inquiries, you can find me at Dreamr Productions www.dreamrproductions.com, Linkedin, Twitter, and Facebook.  You can also email me at jeanna@dreamrproductions.com. 

This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.

Let’s make this world of sound more intriguing, more unique, and more and more on brand.

Episode 68- Your Brain on Podcasts (Part Two)

Today’s episode we conclude our interview with Arafel Buzan and Mike Schulte of the NeuroLab at Mindshare.  We discussed the difference between memory and emotional intensity affecting the positioning of radio ads, changing the messaging based on the audio environment, the speed at which different emotions affect us, and building trust in a brand's messaging with vocal intention. 

For more information on Mindshare, check out their site at https://www.mindshareworld.com/ 

My new course Sound’s Power and Influence in Marketing is now available at www.soundinmarketing.com.  I’m super happy to share with you all the years of research and knowledge that went into creating this course.  I’m confident that you’ll learn a lot and my goal is that you’ll be able to easily apply it to your brand or company.  So head on over to the site to preview the trailer, view the curriculum, and sign up for a dose of sound in marketing.  

For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultation availabilities, you can find me at Dreamr Productions www.dreamrproductions.com, Linkedin, Twitter, and Facebook.  You can also email me at jeanna@dreamrproductions.com. 

Let’s make this world of sound more intriguing, more unique, and more and more on brand.

This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.  

Episode 67- Your Brain On Podcasts (Part One)

Today’s episode is a deep dive into how the brain responds to podcasts and advertising on podcasts with Arafel Buzan and Mike Schulte of the NeuroLab at Mindshare.  One specific study we hone in on is a study they did with Wondry which you can read the write-up here. https://podcastbusinessjournal.com/wondery-podcast-ads-better-at-penetrating-the-mind/ 

Topics we discussed were, how should brands be thinking about sound, the power of the podcast experience allowing messaging to be “self-visualized”, how the perception becomes novel when visual is extracted and how novelty produces dopamine, and echoic and iconic memory.

For more information on Mindshare, check out their site at https://www.mindshareworld.com/ 

My new course Sound’s Power and Influence in Marketing is now available at www.soundinmarketing.com.  I’m super happy to share with you all the years of research and knowledge that went into creating this course.  I’m confident that you’ll learn a lot and my goal is that you’ll be able to easily apply it to your brand or company.  So head on over to the site to preview the trailer, view the curriculum, and sign up for a dose of sound in marketing.  

For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultation availabilities, you can find me at Dreamr Productions www.dreamrproductions.com, Linkedin, Twitter, and Facebook.  You can also email me at jeanna@dreamrproductions.com. 

Let’s make this world of sound more intriguing, more unique, and more and more on brand.

This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.  

Episode 66- Sound In Cinema (Part Two)

Today’s episode we concluded our discussion on sound in cinema with Steve Williams, former VP of Sound at Universal.  We discussed sound leveling, dynamic range, harmonious design, and how we can learn from movies and TV how to better market our products through careful and forefront attention to sound production. 

Steve also suggested a documentary that I wanted to link here.  Making Waves; The Art of Cinematic Sound.

I am also very excited to announce that I will be launching a course on “Sound’s Power and Influence in Marketing” in early 2021 where we’ll be discussing what sound is and where it came from, the origins of advertising, advertising today and predictions for the future, sound’s role in decision making and buying power, and how our brains process sounds to create choice and reaction.  To sign up for early details, go to www.soundinmarketing.com or follow me on all the socials.

For inquiries on sonic branding development or consultations, you can find me at Dreamr Productions.  That’s www.dreamrproductions.com, Linkedin, Twitter, and Facebook.  You can also email me at jeanna@dreamrproductions.com. 

For more of the Sound In Marketing Podcast, don’t forget to follow, subscribe and share.  You can find us on iTunes, Spotify, Google Play, iHeart Radio, and Pandora.

This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.  

Let’s make this world of sound more intriguing, more unique, and more and more on brand.