NBC, McDonald’s, Netflix, and State Farm all have a sound. Did you just sing it? Host Jeanna Isham of Dreamr Productions and Sound In Marketing Learning explores how far brands are willing to go to make their companies and products memorable and profitable through sound strategy. Let’s talk about it. Subscribe to the Sound In Marketing monthly newsletter today. http://eepurl.com/gDxl6b Let’s make this world of sound more intriguing, more unique, and more and more on brand.
Episodes
Tuesday Nov 09, 2021
Tuesday Nov 09, 2021
Sensory experiences are not limited to one sense or one moment. Lots of factors are at play and that's what Alejandro and I talk about in Episode 95 of the Sound In Marketing Podcast.
Alejandro Salgado is the owner and founder of Atrianna, a tech company for market insights generation and predictions. https://atrianna.com/
We talked about telling a story through the product packaging, the 4 moments of experience, how design and future practicality go hand in hand, breaking down what imagery actually is, and universal subjectivity.
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For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b .
For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com
The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels Pod.Link: https://pod.link/1467112373 .
Let’s make this world of sound more intriguing, more unique, and more on brand.
https://www.linkedin.com/in/jeannaisham/
Tuesday Nov 02, 2021
Tuesday Nov 02, 2021
In episode 94 of the Sound In Marketing Podcast, I talked with Alejandro Salgado of Atrianna, a tech company for market insights generation and predictions. We talked about the definition of sensory perception, reality being a holistic feeling, our human simplification through categorization, and how you can actually retrain the senses to perceive correctly after an injury.
For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b.
For any further inquiries, you can find me at Dreamr Productions www.dreamrproductions.com, Sound In Marketing Learning www.soundinmarketing.com, Linkedin, Twitter, and Facebook. You can also email me at jeanna@dreamrproductions.com.
This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.
Let’s make this world of sound more intriguing, more unique, and more and more on brand.
Tuesday Oct 26, 2021
Tuesday Oct 26, 2021
What Is Synthetic Voice (Part Two) with Rupal Patel of VocalID. We talked about how the human element in machine learning is absolutely necessary, hesitant adopters, the broader voice ability, and the accessibility to brands of all sizes.
To learn more about Rupal and her company, follow her on Linkedin and Twitter.
For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b.
For any further inquiries, you can find me at Dreamr Productions www.dreamrproductions.com, Sound In Marketing Learning www.soundinmarketing.com, Linkedin, Twitter, and Facebook. You can also email me at jeanna@dreamrproductions.com.
This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.
Let’s make this world of sound more intriguing, more unique, and more and more on brand.
Tuesday Oct 19, 2021
Tuesday Oct 19, 2021
What Is Synthetic Voice (Part One) with Rupal Patel of VocalID. We talked about how synthetic voice can help those with disabilities and give a voice identity, utility vs. humanity, and concatenate speech synthesis vs. machine learning models.
To learn more about Rupal and her company, follow her on Linkedin and Twitter.
For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b.
For any further inquiries, you can find me at Dreamr Productions www.dreamrproductions.com, Sound In Marketing Learning www.soundinmarketing.com, Linkedin, Twitter, and Facebook. You can also email me at jeanna@dreamrproductions.com.
This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.
Let’s make this world of sound more intriguing, more unique, and more and more on brand.
Tuesday Oct 12, 2021
Tuesday Oct 12, 2021
In Episode 91 of the Sound In Marketing podcast, I talked with Daniel Jackson of Sonicbrand. We talked about the importance of intentionality in your sound strategy, perception of quality based on industry, music’s purpose being to provide emotional context, how sonic branding is incredibly subjective, and the trick is in the execution.
For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b.
For any further inquiries, you can find me at Dreamr Productions www.dreamrproductions.com, Sound In Marketing Learning www.soundinmarketing.com, Linkedin, Twitter, and Facebook. You can also email me at jeanna@dreamrproductions.com.
This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.
Let’s make this world of sound more intriguing, more unique, and more and more on brand.
Tuesday Oct 05, 2021
Tuesday Oct 05, 2021
In episode 90 of the Sound In Marketing podcast, I talked with Daniel Jackson of Sonicbrand about the power of sonic branding being in its ability to be distinct, memorable, flexible and honest elements of brand identity and experience. However, this doesn’t happen without a sound strategy and proper management of the assets created.
For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b.
For any further inquiries, you can find me at Dreamr Productions www.dreamrproductions.com, Sound In Marketing Learning www.soundinmarketing.com, Linkedin, Twitter, and Facebook. You can also email me at jeanna@dreamrproductions.com.
This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.
Let’s make this world of sound more intriguing, more unique, and more and more on brand.
Tuesday Sep 28, 2021
Tuesday Sep 28, 2021
In Episode 89 of the Sound In Marketing Podcast, I concluded my conversation with Simon Faure Field of Equal Strategy. We talked about customer service and tapping into a sensorial perspective to create a real connection.
For more information on Simon and his company, go to Linkedin, Equal Strategy’s website or you can email him at simon.faure-field@equalstrategy.com.
Subscribe to the Sound In Marketing monthly newsletter for podcast updates and more sound in marketing news.
If your company is ready to explore sound in its marketing, Dreamr Productions would love to help. We produce branded podcasts, sonic logos, and strategize branded sound plans. Send us a message at Dreamr Productions or connect with me on Linkedin, Twitter, and Facebook.
Lastly, the Sound In Marketing podcast can be found here and on all the usual podcast players. Spread the word and tell your friends.
The Sound In Marketing podcast is produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.
Let’s make this world of sound more intriguing, more unique, and more and more on brand.
Tuesday Sep 21, 2021
Tuesday Sep 21, 2021
In Episode 88 of the Sound In Marketing Podcast, I talked to Simon Faure Field of Equal Strategy. We talked about making sure brands have an engagement perspective within new and existing company systems alongside the functionality perspective.
For more information on Simon and his company, go to Linkedin, Equal Strategy’s website or you can email him at simon.faure-field@equalstrategy.com.
Subscribe to the Sound In Marketing monthly newsletter for podcast updates and more sound in marketing news.
If your company is ready to explore sound in its marketing, Dreamr Productions would love to help. We produce branded podcasts, sonic logos, and strategize branded sound plans. Send us a message at Dreamr Productions or connect with me on Linkedin, Twitter, and Facebook.
Lastly, the Sound In Marketing podcast can be found here and on all the usual podcast players. Spread the word and tell your friends.
The Sound In Marketing podcast is produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.
Let’s make this world of sound more intriguing, more unique, and more and more on brand.
Tuesday Sep 14, 2021
Tuesday Sep 14, 2021
In episode 87 of the Sound In Marketing Podcast, I concluded my talk with Nick Sawka of Voice Spark Live about voice gaming. We talked about how to incorporate voice gaming into existing IP’s, how your customers already interact with VoiceFirst, and invest internally on developing a strategy.
If your company is ready to explore sound in its marketing, Dreamr Productions would love to help. We produce branded podcasts, sonic logos, and strategize branded sound plans. Send us a message at Dreamr Productions or connect with me on Linkedin, Twitter, and Facebook.
Lastly, the Sound In Marketing podcast can be found here and on all the usual podcast players. Spread the word and tell your friends.
The Sound In Marketing podcast is produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.
Let’s make this world of sound more intriguing, more unique, and more and more on brand.
Tuesday Sep 07, 2021
Tuesday Sep 07, 2021
In episode 86 of the Sound In Marketing Podcast, I talked about Nick Sawka of Voice Spark Live about voice gaming, what it is, creating a comfortable environment for the players, accessibility, creativity, and using time “effectively”.
If your company is ready to explore sound in its marketing, Dreamr Productions would love to help. We produce branded podcasts, sonic logos, and strategize branded sound plans. Send us a message at Dreamr Productions or connect with me on Linkedin, Twitter, and Facebook.
Lastly, the Sound In Marketing podcast can be found here and on all the usual podcast players. Spread the word and tell your friends.
The Sound In Marketing podcast is produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.
Let’s make this world of sound more intriguing, more unique, and more and more on brand.