Sound in Marketing

In today’s episode of the Sound In Marketing Podcast, we conclude our interview with Alex Wodrich from Why Do Birds.  We talked about his experience building the sounds of the Hyundai Pavilion for the 2018 Winter Olympic Games in South Korea, implementation of that sound as well as previous sound work they’d done with the brand, and how it’s actually more important to implement sound in your marketing strategy if you’re a smaller brand rather than a bigger one.

Brands are like people.  They have a personality and a style.  Their sound should have that as well. We wouldn’t change our visual logo every other day, why should our sound be any different?

For more of the Sound In Marketing Podcast, don’t forget to follow, subscribe and share.  You can find us on iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher.

To get ahold of Alex at Why Do Birds, you can find him at https://www.whydobirds.de/en/

For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultations availabilities, you can find me at Dreamr Productions.  That’s www.dreamrproductions.com, Linkedin and Facebook.  You can also email me at jeanna@dreamrproductions.com. 

This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.  

Let’s make this world of sound more intriguing, more unique, and more and more on brand.

In today’s episode of the Sound In Marketing podcast, we talked with Alexander Wodrich of Why Do Birds about audio branding, the origin of their name Why Do Birds, and one of two examples of their work with companies.  The time and thought that goes into their creation is absolutely wonderful.

Join us next week when we conclude our interview with Alex Wodrich.  We’ll have another example of their work on the Hyundai Pavilion sound design for the 2018 WInter Olympics in South Korea.

If you liked this episode of the Sound In Marketing podcast and want more, you can follow and subscribe on iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher and don’t forget to share it with your friends. 

To get ahold of Alex at Why Do Birds, you can find him at https://www.whydobirds.de/en/

For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultations availabilities, you can find me at Dreamr Productions.  That’s www.dreamrproductions.com, Linkedin and Facebook.  You can also email me at jeanna@dreamrproductions.com. 

This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.  

Let’s make this world of sound more intriguing, more unique, and more and more on brand.

 

 

In today’s episode, we discuss this past January in Vegas at the Voice at CES event and how that went, other noteworthy events and resources, great ingenuity and exploration examples that have already occurred in this wide open landscape, and predictions for the future.

Tune in for episode 36 and 37 where we talk with Alex Woodrich of Why Do Birds, a sound agency based in Berlin.  It was really fun to take the temperature of Europe's approach and beyond.

Remember, the sound marketing industry is an inclusive and encouraging community.  We’re starting something from nothing really and everyone is super excited to lift each other up so we can all belong and succeed together.  So ask questions. No question is too dumb or too obvious. Trust me, I’ve asked some doozies.

We all make sounds.  Let’s make them “on purpose”.

For more of the Sound In Marketing Podcast, don’t forget to follow, subscribe and share.  You can find us on iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher.

For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultations availabilities, you can find me at Dreamr Productions.  That’s www.dreamrproductions.com, Linkedin and Facebook.  You can also email me at jeanna@dreamrproductions.com. 

This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.  

Let’s make this world of sound more intriguing, more unique, and more and more on brand.

Today’s episode of the Sound In Marketing Podcast was with Pete Erickson, founder of Modev, Voice Summit, and the Inside Voice Podcast.  We talked about how these companies came about as well as their missions, the evolution of a new market, how Apple played a major role in how this voice first world came about, how all industries are included in sound marketing and its possibilities, and community builders in sound marketing. 

In episode 35, we conclude our interview with Pete where we talk about this past January in Vegas at the Voice at CES event, other noteworthy events and resources, great ingenuity and exploration examples that have already occurred in this wide open landscape, and predictions for the future.

We all make sounds.  Let’s make them “on purpose”.

You can also follow and subscribe to the Sound In Marketing Podcast on iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher and don’t forget to share it with your friends. 

For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultations availabilities, you can find me at Dreamr Productions.  That’s www.dreamrproductions.com, Linkedin and Facebook.  You can also email me at jeanna@dreamrproductions.com. 

This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.  

Let’s make this world of sound more intriguing, more unique, and more and more on brand.

The world of marketing is changing.  All that COVID-19 did was to speed that change up.  Now is the time to re-imagine our creative. Now is the time to explore our delivery.  Now is the time to adapt, relate, and reconnect with our audience. Now is the time to get on board with voice and sound in marketing.

If you liked this episode of the Sound In Marketing podcast and want more, you can follow and subscribe on iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher and don’t forget to share it with your friends. 

For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultations availabilities, you can find me at Dreamr Productions.  That’s www.dreamrproductions.com, Linkedin and Facebook.  You can also email me at jeanna@dreamrproductions.com. 

This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.  

Let’s make this world of sound more intriguing, more unique, and more and more on brand.

Today’s episode is part two of our conversation with Dr. Joan Palmiter Bajorek of Women In Voice.  In this episode, we talked about how we should recognize and support voices that needed “amplification”, allyship and what that means, voice conferences (the good and the bad), hardware and software companies realizing the importance of the voice experience, representation of different people and cultures in the data, the interactivity of words, and the opportunity to be on the build side of rapidly changing human computer interaction.

Joan also mentioned 2 articles that she wrote.  One was her CES takeaways and the other was an article she wrote for the Harvard Business Journal.  Both great reads so don’t forget to check them out. 

To get in touch with Joan, you can email her at joanpba@gmail.com or you can find her as well as all the wonderful Women In Voice information at www.womeninvoice.wordpress.com 

You can also follow and subscribe to the Sound In Marketing Podcast on iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher and don’t forget to share it with your friends. 

For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultation availabilities, you can find me at Dreamr Productions www.dreamrproductions.com, Linkedin and Facebook.  You can also email me at jeanna@dreamrproductions.com. 

Let’s make this world of sound more intriguing, more unique, and more and more on brand.

And remember, we all make sounds.  Let’s make them on purpose.

This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.  

The Sound In Marketing podcast kicks off Season Two, speaking with Women In Voice founder Dr. Joan Palmiter Bajorek.  We discussed her company as well as the state of women in the voice industry in general. This diversity that we spoke of is not reserved only for women; it’s for anyone who may not have been given (or given themselves) the opportunity to...speak up.

We all have a voice and a piece of the global story that needs to be told.  Let’s tell it proudly and lift up others who need help doing the same.

Let’s celebrate, amplify, and empower one another.

To get in touch with Joan, you can email her at joanpba@gmail.com or you can find her as well as all the wonderful Women In Voice information at www.womeninvoice.wordpress.com 

You can also follow and subscribe to the Sound In Marketing Podcast on iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher and don’t forget to share it with your friends. 

For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultation availabilities, you can find me at Dreamr Productions www.dreamrproductions.com, Linkedin and Facebook.  You can also email me at jeanna@dreamrproductions.com. 

Let’s make this world of sound more intriguing, more unique, and more and more on brand.

And remember, we all make sounds.  Let’s make them on purpose.

This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. 

Season Two of The Sound In Marketing Podcast premiers Tuesday April 7th.  In the meantime, here’s a recap of what we’ve learned and who we’ve heard from thus far.  Please send any and all topic ideas to jeanna@dreamrproductions.com as this podcast exists to more fully explore what YOU are interested in learning in the sound marketing space.  My personal education is just a nice perk.  

Remember, we all make sounds.  Let’s make them on purpose.

Let’s make this world of sound more intriguing, more unique, and more and more on brand.

Sunday March 8th is International Women's Day. In tribute, here's a sneak peek at my upcoming episode with Dr. Joan Palmiter Bajorek, founder of Women In Voice.

Season Two of the Sound In Marketing Podcast coming soon.

For more on the amazing things that Women In Voice is doing, check them out here.

Today’s episode is about audio alchemy; audio archetypes, examples of companies and brands that are doing it right, and conversational AI and its potential.  My guest today is Steve Keller, Sonic Strategy Director for Studio Resonate at Pandora.

Through fully understanding sound science and common attributes of language and communication, it is possible to communicate your brand intent and story in a clearer, more sincere, and more direct way than ever before.

Don’t miss part one of my interview with Steve Keller of Pandora released last week (ep. 29).  You can also follow and subscribe to the Sound In Marketing Podcast on iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher and don’t forget to share it with your friends. 

For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultation availabilities, you can find me at Dreamr Productions www.dreamrproductions.com, Linkedin and Facebook.  You can also email me at jeanna@dreamrproductions.com. 

Let’s make this world of sound more intriguing, more unique, and more and more on brand.

This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.