Sound in Marketing

Episode 28- Sound; An Interruption to Visual Addiction With MindShare [Part Two]

In part two of my interview with Arafel Buzan and Rachel Lowenstein from Mindshare, among other things, we discuss the adaptive consumer, our fragmented consumption of media today, and adaptive experiences rather than disruptive experiences.

Brands need to think beyond linear storytelling in their marketing in order to help engage consumers more fully and bring them into the brand’s world.

Please check out Media Dystopia for an EXCELLENT series on some fascinating “potential fates of media” based off of emerging technologies and changes in consumer trends.https://www.mindshareworld.com/usa/media-dystopia
If you haven’t already, check out last week’s part one of my interview with Rachel and Arafel.  You can follow and subscribe to the Sound In Marketing Podcast on iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher. 

For the full blog article, click here.

And don’t forget to enter promo code SOUNDINMARKETING for your one month free trial of Stitcher Premium.  The link and promo code will be listed in the show notes of this episode.

To get ahold of Rachel or Arafel, you can find them at www.MindShareWorld.com.  Or email them at Rachel.Lowenstein@mindshareworld.com or arafel.buzan@mindshareworld.com. 

For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultations availabilities, you can find me at Dreamr Productions.  That’s www.dreamrproductions.com, Linkedin and Facebook.  You can also email me at jeanna@dreamrproductions.com. 

This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.  

Let’s make this world of sound more intriguing, more unique, and more and more on brand.

Episode 27- Sound; An Interruption to Visual Addiction With MindShare [Part One]

In part one of this Sound In Marketing episode, I’m joined by Arafel Buzan and Rachel Lowenstein from Mindshare, a global media and marketing services company created in 1997.  We discuss consumer’s untethering themselves from screen addiction, the human voice as the original media channel, a democratized story experience, and what your creative should be in an audible environment.

Every brand should be thinking about what they stand for within sound.  It should have just as much weight and consideration as a visual representation.

Please check out Media Dystopia for an EXCELLENT series on some fascinating “potential fates of media” based off of emerging technologies and changes in consumer trends.https://www.mindshareworld.com/usa/media-dystopia

For the full blog article, click here.

Check back next week for part two of my interview with Rachel and Arafel.  You can also follow and subscribe to the Sound In Marketing Podcast on iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher. 

And don’t forget to enter promo code SOUNDINMARKETING for your one month free trial of Stitcher Premium.  The link and promo code will be listed in the show notes of this episode.

To get ahold of Rachel or Arafel, you can find them at www.MindShareWorld.com.  Or email them at Rachel.Lowenstein@mindshareworld.com or arafel.buzan@mindshareworld.com. 

For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultations availabilities, you can find me at Dreamr Productions.  That’s www.dreamrproductions.com, Linkedin and Facebook.  You can also email me at jeanna@dreamrproductions.com. 

This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.  

For the full blog article for this episode, you can find it at Dreamr Productions.

Let’s make this world of sound more intriguing, more unique, and more and more on brand.

Episode 26- Pragmatic Sound Marketing with Scot and Susan Westwater of Pragmatic Digital [Part Two]

In Part Two (Episode 26), Scot and Susan Westwater and I talked about prioritizing your brand’s voice strategy in order of importance and relevance, working with your current visual marketing now to prepare for voice implementation later, how sound unlocks different emotional responses from the brain that visual can’t even come close to, the different aspects of sonic branding, as well as their new book, Voice Strategy: Designing Useful and Usable Experiences, (available on Amazon or directly at www.voicestrategybook.com).

Some links for reference of our discussion:

According to Project Management Institute, Alexa is #13 of most influential projects ever created https://mip.pmi.org/alexa.  The iPod was #23.

Pandora partnered with Propel Water to create an experience tied to both sight and sound. https://www.pandoraforbrands.com/article/how-propel-and-pandora-tapped-into-the-power-of-sonic-experiences-through

For the full blog article, click here.

With a planned out strategy, voice and voice technology can help strengthen customer experiences and guide brand growth into the future. If you’re just using it as a “tactic”, it will fail.  

The mission of the Sound In Marketing podcast is to pique your interest, or possibly even blow your mind.  Let’s think outside the box at what is hovering all around us; sound. It’s powerful, it’s engaging, it’s us.  

If you enjoyed today’s episode, please follow, subscribe, leave a review, and share.  You can follow and subscribe on iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher. 

And don’t forget to enter promo code SOUNDINMARKETING for your one month free trial of Stitcher Premium.  The link and promo code will be listed in the show notes of this episode.

To get ahold of my guests Scot and Susan Westwater, you can find them at Pragmatic Digital or on Linkedin. 

For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultation availabilities, you can find us on the Dreamr Productions website, LinkedIn, and Facebook.  You can also email me at jeanna@dreamrproductions.com. 

The Sound In Marketing Podcast was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.  

Let’s make this world of sound more intriguing, more unique, and more and more on brand.

Episode 25- Pragmatic Sound Marketing with Scot and Susan Westwater of Pragmatic Digital [Part One]

In part one (Episode 25), I talked with Scot and Susan Westwater of Pragmatic Digital.  We talked about being practical and using your existing brand strategy to incorporate voice within. If you don’t already have a brand strategy, then using voice technology will do you little good so we stepped back a bit to see what that looks like.  

With a planned out strategy, voice and voice technology can help strengthen customer experiences and guide brand growth into the future.  This led into a sneak peek of their new book, Voice Strategy: Designing Useful and Usable Experiences, (available on Amazon or directly at www.voicestrategybook.com) which we go more into depth with in part two (coming next week).

In Part Two (Episode 26), we’ll be talking about prioritizing your brand’s voice strategy in order of importance and relevance, working with your current visual marketing now to prepare for voice implementation later,  how sound unlocks different emotional responses from the brain that visual can’t even come close to, the different aspects of sonic branding, as well as more details on their new book.  

For the full blog article, click here.

The mission of the Sound In Marketing podcast is to pique your interest, or possibly even blow your mind.  Let’s think outside the box at what is hovering all around us; sound. It’s powerful, it’s engaging, it’s us.  

If you enjoyed today’s episode, please follow, subscribe, leave a review, and share.  You can follow and subscribe on iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher. 

And don’t forget to enter promo code SOUNDINMARKETING for your one month free trial of Stitcher Premium.  The link and promo code will be listed in the show notes of this episode.

To get ahold of my guests Scot and Susan Westwater, you can find them at Pragmatic Digital or on Linkedin. 

For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultation availabilities, you can find us on the Dreamr Productions website, LinkedIn, and Facebook.  You can also email me at jeanna@dreamrproductions.com. 

The Sound In Marketing Podcast was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.  

Let’s make this world of sound more intriguing, more unique, and more and more on brand.

Episode 24-The Easy In With Alexa Skills For Your Brand With Bob Stolzberg of Voice XP [Part Two]

In part two of this episode, we talked with Bob Stolzberg of VoiceXP about how Alexa Skills can both provide a service for your company as well as being a service to the community as a whole. It’s another place to make a name or a “voice” for yourself.  

Some great examples that Bob elaborated on was how cities and municipalities can use it for emergency management and response systems, how the government will be using it to get out election related information to the public.  Politicians can relate direct from source information to their constituents. Even real estate agents and podcasters like myself can use these skills to push audience growth and to strengthen their network and pipeline.

Bob also believes that the voice industry presents the biggest opportunities for women, minorities, and veterans.  As Bob says, “Voice is a great way to get into a technical career without any prior experience”. VoiceXP isn’t just saying that, they’re taking action and supporting women to succeed.  They go as far as partnering with the Girl Scouts, teaching them how to build a skill. Details and more on special offers for this within the episode.

As an added bonus, VoiceXP will give a free premium license for personal use to all Women In Voice members.  So women, sign up with Women In Voice, sign up with VoiceXP, and empower your projects today.  

For screen grabs and for the full blog, click here.

Voice is here and it’s coming at us in a big way.  Take the time to experiment and learn this new voice technology now before anyone else and your brand will thank you.

The mission of the Sound In Marketing podcast is to peak your interest, or possibly even blow your mind.  Let’s think outside the box at what is hovering all around us; sound. It’s powerful, it’s engaging, it’s us.  

If you enjoyed today’s episode, please follow, subscribe, leave a review, and share.  You can follow and subscribe on iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher. 

And don’t forget to enter promo code SOUNDINMARKETING for your one month free trial of Stitcher Premium.  The link and promo code will be listed in the show notes of this episode.

To get ahold of my guest Bob Stolzberg, you can find him at VoiceXP.com or on Linkedin for some great video features. 

For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultation availabilities, you can find us on the Dreamr Productions website, LinkedIn, and Facebook.  You can also email me at jeanna@dreamrproductions.com. 

The Sound In Marketing Podcast was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.  

Let’s make this world of sound more intriguing, more unique, and more and more on brand.

Episode 23- The Easy In With Alexa Skills For Your Brand With Bob Stolzberg of Voice XP [Part One]

In part one of this episode, we talked with Bob Stolzberg of VoiceXP about creating Alexa Skills for your brand in a code free way and what an Alexa Skill actually is.  Having an Alexa Skill will have an ROI on your brand. Here are just a few examples. It can help build a customer contact list for your company, relay information about your products and services, increase your ranking for search engines.  

Don’t forget to tune into Part Two because it gets really good.  The GOOD that can come out of smart speaker technology is absolutely amazing.  Bob brought up some great uses for Alexa Skills that I NEVER would have thought of.

For screen grabs and for the full blog, click here.

Voice is here and it’s coming at us in a big way.  Take the time to experiment and learn this new voice technology now before anyone else and your brand will thank you.

The mission of the Sound In Marketing podcast is to peak your interest, or possibly even blow your mind.  Let’s think outside the box at what is hovering all around us; sound. It’s powerful, it’s engaging, it’s us.  

If you enjoyed today’s episode, please follow, subscribe, leave a review, and share.  You can follow and subscribe on iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher. 

And don’t forget to enter promo code SOUNDINMARKETING for your one month free trial of Stitcher Premium.  The link and promo code will be listed in the show notes of this episode.

To get ahold of my guest Bob Stolzberg, you can find him at VoiceXP.com or on Linkedin for some great video features. 

For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultation availabilities, you can find us on the Dreamr Productions website, LinkedIn, and Facebook.  You can also email me at jeanna@dreamrproductions.com. 

The Sound In Marketing Podcast was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.  

Let’s make this world of sound more intriguing, more unique, and more and more on brand.

Episode 22- Sound In Hospitality With Andreas Cooper of Smart Voice Systems [Part Two]

In this episode, Andreas Cooper of Smart Voice Systems and I discuss focusing on subtle and sincere voice marketing instead of a “sell”, creating community within voice marketing, creating a personality for our voice marketing, customized voicing for brands (it’s not just about Alexa and Siri’s voices anymore), the limitations to massive creativity with hospitality voice systems but the possibility for it with a little more time and vision, and future thoughts on voice in hospitality as integrations and data progresses.

Although, as Andreas said, the hotel industry may be slow to adapt, there is a vast opportunity for them once they do.  Having voice assistance right in their room, the guest can have all the creature comforts, conveniences and food and activity suggestions they could possibly want.  And that hotel can be driving their own revenue in the meantime with ad sell generation from all those helping guide that guests stay along the way.

Special thanks to my guest Andreas Cooper for a great discussion.  You can find Andreas on Linkedin and for more information on his company and what he could do for you, go to SmartVoiceSystems.NZ. 

If you enjoyed today’s episode, please follow, subscribe, leave a review, and share.  You can follow and subscribe on iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher. 

And don’t forget to enter promo code SOUNDINMARKETING for your one month free trial of Stitcher Premium.  The link and promo code will be listed in the show notes of this episode.

For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultation availabilities, you can find us on the Dreamr Productions website, LinkedIn, and Facebook.  You can also email me at jeanna@dreamrproductions.com. 

The Sound In Marketing Podcast was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.  Special guest was Andreas Cooper from Smart Voice Systems.  

The mission of the Sound In Marketing podcast is to peak your interest, or possibly even blow your mind.  Let’s think outside the box at what is hovering all around us; sound. It’s powerful, it’s engaging, it’s us.  

Let’s make this world of sound more intriguing, more unique, and more and more on brand.

For the full blog article of this conversation, click here.

Episode 21- Sound In Hospitality With Andreas Cooper of Smart Voice Systems [Part One]

In this episode, Andreas Cooper from Smart Voice Systems and I talked about merging old and new technology to make a smoother transition for the hospitality industry, how the Volara software is different, and his partnerships with hotels to help educate and introduce voice technology; what is the benefit and expectations.

Hotels are still new to the game in voice technology but when they fully embrace it the effect will be quite lucrative in many different ways.  The hospitality industry is a great space for voice assistance to help guide and inform guests on what their trip and stay will look like. It also can increase revenue, efficiency, and ease of stay for the guests themselves.

The mission of the Sound In Marketing podcast is to peak your interest, or possibly even blow your mind.  Let’s think outside the box at what is hovering all around us; sound. It’s powerful, it’s engaging, it’s us.  

If you enjoyed today’s episode, please follow, subscribe, leave a review, and share.  You can follow and subscribe on iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher. 

And don’t forget to enter promo code SOUNDINMARKETING for your one month free trial of Stitcher Premium.  The link and promo code will be listed in the show notes of this episode.

For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultation availabilities, you can find us on the Dreamr Productions website, LinkedIn, and Facebook.  You can also email me at jeanna@dreamrproductions.com. 

The Sound In Marketing Podcast was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.  Special guest was Andreas Cooper from Smart Voice Systems. 

Let’s make this world of sound more intriguing, more unique, and more and more on brand.

For the full blog article of this conversation, click here.

Episode 20 - Sonic Signatures With Jon Brennan and Sean Beeson [Part Two]

In this episode, we talked about establishing an audio DNA for a brand, merging sonic branding within user experience audio, and forecasts of what the sound marketing landscape will look like in the future.

This sound revolution age isn’t going away.  It will only become more and more relevant as voice technology adoption and creation continues.  It is important now more than ever to find your brand sound identity.  

There is even a shift towards creating a unique voice to reflect a brand before Alexa or Siri even starts talking.  Smart, in my opinion. This will create an even more engaged and invested relationship between man and machine. Custom sound makes things you buy more “premium”.  It creates a unique experience.

Hardware to software devices are listening.  They are even starting to listen to each other.  How do we stay ahead of that and “see” it coming?

Brand Sense by Martin Lindstrom is a great reference of where the focus on sensorial marketing should be as well as where it is going.

For more information on Sonic Signatures, go to www.sonicsignatures.io 

Don’t forget to subscribe, like, share, and follow and reviews are always appreciated.

Let’s make this world of sound more intriguing, more unique, and more and more on brand.

For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultation availabilities, you can find us on the Dreamr Productions website, LinkedIn, and Facebook.  You can also email me at jeanna@dreamrproductions.com. 

The mission of the Sound In Marketing podcast is to peak your interest, or possibly even blow your mind.  Let’s think outside the box at what is hovering all around us; sound. It’s powerful, it’s engaging, it’s us.  

The Sound In Marketing Podcast was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.  Special guests were Jon Brennan and Sean Beeson from Sonic Signatures.

Episode 19- Sonic Signatures With Jon Brennan and Sean Beeson [Part One]

In this episode, we talked about Sonic Signatures and what they do, the importance of considering what platform you are using before creating your campaign, the education of brands and agencies on new best practices in this new era of audio marketing, and how important it is to designate music and sound as part of your branding; not just an afterthought.

Now-a-days, we have an endless amount of musical options from production music catalogs and libraries.  It’s easy to get overwhelmed or just not want to spend the time to find music that fits both the commercial spot and your brand.  But as we get deeper into this “screenless society” that we are becoming, the importance of taking that time becomes greater. We must put sound and music into consideration during the creative creation process.  It must have a home alongside our marketing foresight.

For more information on Sonic Signatures, go to www.sonicsignatures.io 

Don’t forget to subscribe, like, share, and follow and reviews are always appreciated.

Let’s make this world of sound more intriguing, more unique, and more and more on brand.

For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultation availabilities, you can find us on the Dreamr Productions website, LinkedIn, and Facebook.  You can also email me at jeanna@dreamrproductions.com. 

The mission of the Sound In Marketing podcast is to peak your interest, or possibly even blow your mind.  Let’s think outside the box at what is hovering all around us; sound. It’s powerful, it’s engaging, it’s us.  

The Sound In Marketing Podcast was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.  Special guests were Jon Brennan and Sean Beeson from Sonic Signatures.