Sound in Marketing

Episode 49- AI; Only As Good As Its Developer (Part Two)

In today’s Sound In Marketing episode, we talked about audio ethics as well as the idea of an open-source society of voice-first technology, limitations between platform accessibility, and a huge opportunity for more access to your content simply by having an intention for accessibility at the beginning. 

The voice community has a very unique opportunity, as a fairly new community, to really explore the inclusion of all.  We could also avoid some or all of the mistakes that older communities have made thus far where cultural and societal voices have been omitted.  

You can also follow and subscribe to the Sound In Marketing Podcast on iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher and don’t forget to share it with your friends. 

For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultation availabilities, you can find me at Dreamr Productions www.dreamrproductions.com, Linkedin and Facebook.  You can also email me at jeanna@dreamrproductions.com. 

Let’s make this world of sound more intriguing, more unique, and more and more on brand.

This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.  

Episode 48- AI; Only As Good As Its Developer (Part One)

In today’s Sound In Marketing episode, we talked about how AI and human operator diversity are key and that the lack of representation of people with disabilities in the machine learning workplace needs to be more fully explored.

We referred to this really excellent expose that Noelle was involved with about AI technology assisting art curators in logging and documenting information.  Can Robots Make Art.  Truly fascinating so don’t forget to check it out.

Although AI has given us the ability to document and research and log far more information than a human being can, it is still only as good as its human operator counterpart.  We need to be inclusive of all in the voice-first technology industry.

You can also follow and subscribe to the Sound In Marketing Podcast on iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher and don’t forget to share it with your friends.

For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultation availabilities, you can find me at Dreamr Productions www.dreamrproductions.com, Linkedin and Facebook.  You can also email me at jeanna@dreamrproductions.com. 

Let’s make this world of sound more intriguing, more unique, and more and more on brand.

This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.  

Episode 47- Near Range Audio Must Be Clear (Part Two)

In today’s Sound In Marketing episode, I conclude my interview with Andrew Bellavia of Knowles Corp. and Charles Balderstein of What Sounds Design..  We talked about augmented reality, personal audio experience, audio etiquette, advertising evolvement, and multimodalism.

Sound advertising and multi-modal experiences are happening.  Where does your company and brand fit in?

For more on the Sound in Marketing podcast, you can also follow and subscribe on iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher and don’t forget to share it with your friends. 

For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultation availabilities, you can find me at Dreamr Productions www.dreamrproductions.com, Linkedin and Facebook.  You can also email me at jeanna@dreamrproductions.com. 

Let’s make this world of sound more intriguing, more unique, and more and more on brand.

This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.  

Episode 46- Near Range Audio Must Be Clear (Part One)

In today’s Sound In Marketing episode, I spoke with Andrew Bellavia of Knowles Corp. and Charles Balderstein of What Sounds Design.  We talked about cohesive audio experiences, accessibility options through hearables and hearing aids, audio augmented reality, audio ethics, gaming sound experience, and ambient pass-through.  

Consumers now expect premium sound experiences.  A low-end sound experience presented by your brand could potentially lose a customer.

For more on the Sound In Marketing podcast, you can follow and subscribe on iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher and don’t forget to share it with your friends. 

For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultation availabilities, you can find me at Dreamr Productions www.dreamrproductions.com, Linkedin and Facebook.  You can also email me at jeanna@dreamrproductions.com. 

Let’s make this world of sound more intriguing, more unique, and more and more on brand.

This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. 

Episode 45- Voice Apps For Business (Part Two)

In today’s Sound In Marketing episode, I concluded my conversation with Ilarna Nche of Matchbox.io.  We discussed the trends in the creative of voice first apps, how voice is not a replacement to marketing but an enhancement, best practice of building an app, and how content is key.

Ilarna is an Alexa Champion, Samsung Bixby Premier Partner and senior software engineer at matchbox.io. She began her voice journey creating voice applications on Alexa, winning competitions and hackathons for her applications such as Music Bop Adventures. To connect with Ilarna, you can find her on twitter @Ilarna_preach.

You can also follow and subscribe to the Sound In Marketing Podcast on iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher and don’t forget to share it with your friends. 

For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultation availabilities, you can find me at Dreamr Productions www.dreamrproductions.com, Linkedin and Facebook.  You can also email me at jeanna@dreamrproductions.com. 

Let’s make this world of sound more intriguing, more unique, and more and more on brand.

This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. 

Episode 44- Voice Apps For Business (Part One)

In today’s Sound In Marketing episode, I spoke with Ilarna Nche of Matchbox.io.  We spoke about pioneering voice experience technology, her experience working as a developer for Matchbox.io, the importance of brands incorporating voice applications into their marketing strategy and budgets, and the inevitable future of smart speakers and voice assistants.

Ilarna is an Alexa Champion, Samsung Bixby Premier Partner and senior software engineer at matchbox.io. She began her voice journey creating voice applications on Alexa, winning competitions and hackathons for her applications such as Music Bop Adventures. To connect with Ilarna, you can find her on twitter @Ilarna_preach.

You can also follow and subscribe to the Sound In Marketing Podcast on iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher and don’t forget to share it with your friends. 

For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultation availabilities, you can find me at Dreamr Productions www.dreamrproductions.com, Linkedin and Facebook.  You can also email me at jeanna@dreamrproductions.com. 

Let’s make this world of sound more intriguing, more unique, and more and more on brand.

This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. 

Episode 43- Pandora and Sound Marketing with Roger Sho Gehrmann (Part Two)

Today’s episode, we talked about kids and how they are intuitively curious about this new voice technology and that we have a lot to learn from them.  Also, we spoke about how the Pandora data and analytics is the most inclusive amount of data in the world.  They are working hard to use that to position advertising appropriately and effectively.  Now is the time to explore that hugely valuable data in our marketing strategy.

You can follow and subscribe to the Sound In Marketing Podcast on iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher and don’t forget to share it with your friends. 

For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultation availabilities, you can find me at Dreamr Productions www.dreamrproductions.com, Linkedin and Facebook.  You can also email me at jeanna@dreamrproductions.com. 

We all make sounds.  Let’s make them on purpose.  Let’s make this world of sound more intriguing, more unique, and more and more on brand.

This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.  

Episode 42- Pandora and Sound Marketing with Roger Sho Gehrmann (Part One)

Today I spoke with Roger Sho Gehrmann of Pandora.  We talked about his functions at Pandora and how Pandora grew from a production advertising house to a creative agency in Studio Resonate.  

Advertising was born on radio and somehow along the way, we lost that skill.  However with the new voice technology out there, it is vastly important for us to learn how to utilize sound in our marketing once more.  Screenless technology is here.  What will you sound like?

You can follow and subscribe to the Sound In Marketing Podcast on iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher and don’t forget to share it with your friends. 

For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultation availabilities, you can find me at Dreamr Productions www.dreamrproductions.com, Linkedin and Facebook.  You can also email me at jeanna@dreamrproductions.com. 

We all make sounds.  Let’s make them on purpose.  Let’s make this world of sound more intriguing, more unique, and more and more on brand.

This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.  

Episode 41- Does Your Sound Fit Your Brand with Vijay Iyer (Part Two)

Today’s episode concludes my interview with Vijay Iyer of Amp Sound Branding.  Vijay and I discussed the importance of putting real thought into what your brand sounds like.  All music and sound should be looked at not as does your brand fit to that sound, but does that sound fit to your brand. 

Sound creates a universal identity that breaks down barriers and interprets our human culture and societies as a whole.  Culture affects technology that affects industries that affects world economies.  It’s all important, it all matters, and it all must be considered.  

For more of the Sound In Marketing Podcast, don’t forget to follow, subscribe and share.  You can find us on iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher.

For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultations availabilities, you can find me at Dreamr Productions.  That’s www.dreamrproductions.com, Linkedin and Facebook.  You can also email me at jeanna@dreamrproductions.com. 

This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.  

We all make sounds.  Let’s make them on purpose.  Let’s make this world of sound more intriguing, more unique, and more and more on brand.

Episode 40- Does Your Sound Fit Your Brand with Vijay Iyer (Part One)

Today’s episode, I interviewed  Vijay Iyer from Amp Sound Branding.  Vijay brought up an excellent example to close this episode.  We shouldn’t be looking at fitting our brand to music, we should be fitting the music to the brand.  Check back next week for the conclusion to our chat.

For more of the Sound In Marketing Podcast, don’t forget to follow, subscribe, rate, and share.  You can find us on iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher.

For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultations availabilities, you can find me at Dreamr Productions.  That’s www.dreamrproductions.com, Linkedin and Facebook.  You can also email me at jeanna@dreamrproductions.com. 

This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.  

We all make sounds.  Let’s make them on purpose.  Let’s make this world of sound more intriguing, more unique, and more and more on brand.