NBC, McDonald’s, Netflix, and State Farm all have a sound. Did you just sing it? Brands are discovering the power and flexibility of making sound on purpose. Let’s talk about it. Subscribe to the Sound In Marketing monthly newsletter today. http://eepurl.com/gDxl6b Let’s make this world of sound more intriguing, more unique, and more and more on brand.
Episodes
Tuesday Jul 30, 2024
Tuesday Jul 30, 2024
Saving the planet is a good thing, but sometimes bag design blunders can cost you greatly. SunChips made a completely compostable chip bag. But it was loud...too loud.
You can find the original article the episode inspired here.
Thank you to Artlist for your wide variety of SFX and lovely background music. Thank you also to Sun Chips who made this sound study so interesting.
As promised, here are some links referenced in the episode.
- One pilot states it’s louder than his cockpit.
- The bag was just too darn loud.
- Scientific warning of noise being dangerous.
- Dip in revenue of 11%.
- The fix.
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For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com
The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373.
Let’s make this world of sound more intriguing, more unique, and more on brand.
https://www.linkedin.com/in/jeannaisham/
https://twitter.com/Jeanna_Isham
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