Episode 73- Sensory Marketing and Sonic Diversity (Part One)

In today’s episode I talked with Miya Kanzaki and Brian Ostreicher from Studio Resonate about their recent sensorial project with Dove.  With this project, they were able to harness 4 of the 5 senses.  A hard feat to undertake indeed!  To read more about the project here- https://www.pandoraforbrands.com/article/welcome-to-paradise-immerse-in-a-tropical-getaway-for-shower-and-bathtime 

Studio Resonate is an audio-first creative consultancy at Pandora that helps advertisers bring their brands to life through audio. And the Dove Tropical Moods SoundEscape was created by a team of its members: Ali Charlesworth, Alberto Santiago Deida, Miya Kanzaki, Brian Ostreicher, Evelyn Overall, and Mya Passmore.

In other news, my course Sound’s Power and Influence in Marketing is now available at www.soundinmarketing.com.  I’m super happy to share with you all the years of research and knowledge that went into creating this course.  I’m confident that you’ll learn a lot and my goal is that you’ll be able to easily apply it to your brand or company.  So head on over to the site to preview the trailer, view the curriculum, and sign up for a dose of sound in marketing.  

If your company is ready to explore sound in its marketing, Dreamr Productions would love to help. We produce branded podcasts, sonic logos, and strategize branded sound plans. Send us a message at Dreamr Productions or connect with me on Linkedin, Twitter, and Facebook.

Lastly, the Sound In Marketing podcast can be found here and on all the usual podcast players. Spread the word and tell your friends.

The Sound In Marketing podcast is produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.

Let’s make this world of sound more intriguing, more unique, and more and more on brand.