Episode 37- Sound DNA with Alex Wodrich (Part Two)

In today’s episode of the Sound In Marketing Podcast, we conclude our interview with Alex Wodrich from Why Do Birds.  We talked about his experience building the sounds of the Hyundai Pavilion for the 2018 Winter Olympic Games in South Korea, implementation of that sound as well as previous sound work they’d done with the brand, and how it’s actually more important to implement sound in your marketing strategy if you’re a smaller brand rather than a bigger one.

Brands are like people.  They have a personality and a style.  Their sound should have that as well. We wouldn’t change our visual logo every other day, why should our sound be any different?

For more of the Sound In Marketing Podcast, don’t forget to follow, subscribe and share.  You can find us on iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher.

To get ahold of Alex at Why Do Birds, you can find him at https://www.whydobirds.de/en/

For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultations availabilities, you can find me at Dreamr Productions.  That’s www.dreamrproductions.com, Linkedin and Facebook.  You can also email me at jeanna@dreamrproductions.com. 

This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.  

Let’s make this world of sound more intriguing, more unique, and more and more on brand.