NBC, McDonald’s, Netflix, and State Farm all have a sound. Did you just sing it? Brands are discovering the power and flexibility of making sound on purpose. Let’s talk about it. Subscribe to the Sound In Marketing monthly newsletter today. http://eepurl.com/gDxl6b Let’s make this world of sound more intriguing, more unique, and more and more on brand.
Episodes
Tuesday Oct 29, 2019
Tuesday Oct 29, 2019
In this episode, I discussed:
- Vibroacoustic therapy, a non pharmacological non invasive therapy that has a proven track record of a massive reduction of symptoms in patients suffering from cancer, heart, lung, and blood disorders, infectious diseases, mood disorders, and miscellaneous conditions.
- Sound vibrations can actually contribute to an experience of relaxation and pain management. 40-80Hz is considered the most “therapeutic” frequency range.
- Understanding the power of sound vibrations can help marketers curate the type of music and sounds they incorporate into the brand that they manage.
- “Alarm fatigue” in hospitals have created a massive push for a more cultivated sound design to equipment and infrastructure of hospitals. Along with the Affordable Health Care Act turning hospitals into a “sell”, the future of sound in healthcare is very exciting.
- Sound agencies such as Man Made Music, HealthTunes and Sen Sound are 100% on board are doing a lot to reveal new and exciting opportunities for the improvement of sound in healing.
- If sound can be attributed to the healing process of cancer patients, it most certainly has the power to affect our audience in a favorable way.
For the full article on this episode, click here.
The mission of the Sound In Marketing podcast is to peak your interest, or possibly even blow your mind. Let’s think outside the box at what is hovering all around us; sound. It’s powerful, it’s engaging, it’s us.
This podcast was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. A big thank you to www.freesound.org for the sound effects for this episode.
For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultations availabilities, you can find me at www.dreamrproductions.com or email me at jeanna@dreamrproductions.com. You can also connect with me on LinkedIn, or follow me on Facebook.
Let’s make this world of sound more intriguing, more unique, and more and more on brand.
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