Episode 15- Measuring the Value of Sound With Scott Simonelli of Veritonic [Part One]

In this episode of Sound In Marketing, Scott and I discussed:

• Veritonic, an audio effectiveness and measurement platform.
• How Veritonic gains attention and clientele.
• Convincing the world that what the consumer “hears” matters.
• Adopting new ways of thinking in the marketing world is not an easy feat.
• Audio as an afterthought on a sound first platform is a recipe for disaster.
• New technology gives us the ability to course-correct in real time with incredibly specific and detailed predictive data.

For the full breakdown blog of these episodes, go to the blog.

Veritonic also just announced the launch of their new Predictive Veritonic Audio Score. 

Built on machine listening and learning (M-LAL), the new technology generates an instant, comprehensive score for marketers and others to understand how their audio creative stacks up to others like it and make fast, informed decisions as a result. 

Click here for more details and read their article in Advertising Week on the subject.

I hope you enjoyed today's episode of Sound In Marketing.  Don’t forget to follow and subscribe on iTunes, Spotify, Google Play, iHeart Radio, and Stitcher. 

For a free month of Stitcher Premium, go to stitcher.com/premium and enter promo code SOUNDINMARKETING at checkout. 

To get ahold of Scott, you can email him at Scott@veritonic.com or visit the Veritonic website at www.veritonic.com.

To get ahold of me, you can find me at Dreamr Productions.  That’s www.dreamrproductions.com , Linkedin and Facebook.  You can also email me at jeanna@dreamrproductions.com.  I’d be happy to chat about any and all sound in marketing questions so don’t hesitate to reach out.  

Let’s make this world of sound more intriguing, more unique, and more and more on brand.